Emmy and Golden Globe award-winning actress Jane Lynch is joining STORY as a director for advertising projects. Lynch, who currently stars in the Amazon series The Marvelous Mrs. Maisel, has already completed her first project with STORY, a two-spot campaign currently in postproduction for an undisclosed client.
“Jane Lynch is one of the most gifted comic talents working today,” said STORY executive producer Mark Androw. “She has a wonderful knack for storytelling, an impeccable sense of comic timing and a natural skill for directing actors. We are thrilled to work with her and help her launch what we believe will be a very successful career as a director.”
Lynch was introduced to STORY executive Cliff Grant by her longtime friend, comedian Andy Richter, who is also represented by the company as a director.
Last year, Lynch won an Emmy Award, her fifth, for her role as Sophie Lennon on The Marvelous Mrs. Maisel. She won both Golden Globe and Emmy awards in 2010 for her role as Sue Sylvester in Glee. She also won two Emmys as host of Hollywood Game Night. Additional television credits include Space Force, Manifesto, Two and Half Men, The Good Fight and Criminal Minds. She has appeared in the films Wreck It Ralph I and II, The Three Stooges, The 40-Year-Old Virgin, Talladega Nights, Role Models, Julie & Julia, A Mighty Wind, Best In Show and For Your Consideration. A Chicago native, she began her career with Second City and Steppenwolf Theatre.
Lynch has acted in many commercials over the course of her career. Lynch said she has learned to appreciate the commercial format from having worked with some of the best comedy directors in the business, and believes that her background in improvisation and comic acting translate well to advertising. “I’ve learned not to linger on things,” she said. “I find that the first take is often the best take. I like to record rehearsals because of the spontaneity and the ideas that come out.”
For her first commercial directing project Lynch worked with STORY’s Grant, producer Marsie Wallach and veteran cinematographer Randy Arnold. “I was thrilled to work with such wonderful actors and top-notch crew,” she said.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More