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    James White Looks To Diversify Beyond Stills To Live Action

    By SHOOT StaffUpdated:No Comments1346 Views
    James White

    Noted Photographer Joins A Band Apart For Spots, Music Videos

    James White, a noted still photographer known for his work in fashion and shooting celebrities, has signed with Los Angeles-headquartered A Band Apart for exclusive representation as a director of commercials and music videos. The agreement is White’s first for live-action work.

    White made a relatively quick ascent to the upper echelon of commercial photographers. After studying photography at the Art Institute of Chicago, White spent five years in Italy traveling and shooting. He then moved to New York in 1994, initially establishing himself as having a keen eye for men’s fashion. That reputation has since shifted to lensing primarily women for advertising, magazine covers and album artwork.

    Among his recent endeavors are shooting Lindsay Lohan for the cover of Entertainment Weekly, Mischa Barton for the GQ cover, Kate Beckinsale for the cover of Flaunt, Renee Zellweger for the cover of Glamour, and Angelina Jolie for the covers of both Elle and Esquire. White’s cover work also features such male celebs as Tom Cruise, Russell Crowe, Usher and Joaquin Phoenix.

    On the advertising front, White shoots regularly for such clients as Maybelline, Bebe, Unionbay and Omega Watches. Currrently White is lensing a catalog for Bebe as well as a print ad campaign for the brand’s sport line. He is also shooting Ashlee Simpson for the cover of her new album, Charlize Theron for the cover of Entertainment Weekly, and Beckinsale for the cover of Giant.

    Jeff Armstrong, A Band Apart’s managing director, believes White is well positioned to make the transition to live-action director. Clearly, there have been several prime examples of celebrated still photographers attaining success in live-action ad fare, including David LaChapelle, Matthew Rolston and the late Herb Ritts. Armstrong anticipates that White’s initial live-action spot assignments will largely be in high-end fashion and celebrity work. White said that he hopes to be able to package projects for fashion advertisers, where he will shoot both the print and live-action components of their campaigns.

     

     

    By Robert Goldrich

    Category:News

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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