James Cameron will start writing the scripts for two “Avatar” sequels early next year, aiming to land the first one in theaters four years from now.
Executives at 20th Century Fox announced Wednesday that Cameron has settled on two sequels to the blockbuster hit as his next film projects with plans to begin production in late 2011.
The studio hopes to have the first of the as-yet-untitled sequels in theaters in December 2014, with the third movie in the franchise following in December 2015.
Cameron will decide whether to shoot the films back-to-back after he completes the scripts for the sequels to his sci-fi sensation. Set on the distant Pandora, “Avatar” is the biggest modern blockbuster, with $2.8 billion at the box office worldwide.
“In the second and third films, which will be self-contained stories that also fulfill a greater story arc, we will not back off the throttle of ‘Avatar’s’ visual and emotional horsepower, and will continue to explore its themes and characters, which touched the hearts of audiences in all cultures around the world,” Cameron said in a news release.
“I’m looking forward to returning to Pandora, a world where our imaginations can run wild.”
Cameron had been up in the air on what he would do next, telling reporters as recently as last week that he had not decided whether to shoot another film before returning to his “Avatar” saga.
The studio was anxious to get back into the “Avatar” business.
“We had no higher priority, and can feel no greater joy, than enabling Jim to continue and expand his vision of the world of ‘Avatar,'” Fox studio bosses Jim Gianopulos and Tom Rothman said in a statement.
“‘Avatar’ is not only the highest grossing movie of all time, it is a created universe based on the singular imagination and daring of James Cameron, who also raised the consciousness of people worldwide to some of the greatest issues facing our planet.”
“Avatar” follows the adventures of a man in alien form (Sam Worthington) who falls for a 10-foot, blue-skinned native (Zoe Saldana) of the distant moon Pandora, where greedy humans wage war over the land’s natural resources.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More