“Pure Waters,” a spot from Publicis Mojo, Sydney, for client James Boag’s Draught took a Grand Clio in the TV/Cinema/Digital competition. Directed by Steve Rogers of Revolver, “Pure Waters” earned the highest Clio honor during the 2010 Clio Print & TV Awards held Wednesday night at Skylight Soho in New York City.
There were a total of 11 Gold Clios bestowed during the evening in the TV/Cinema/Digital portion of the proceedings–seven in Technique categories, four in Product/Service categories.
In Technique, the best direction honor went to Philips’ “Cinema 21:9” for Philips TV sets, directed by Adam Berg of Stink, London, for Tribal DDB Amsterdam. There were two Gold Clio winners for cinematography: DP Alwin Kuchler for adidas’ “Every Team Needs The Spark” directed by Rupert Sanders of MJZ for 180 Amsterdam; and DP Simon Walsh for Bernardos’ “Memories” directed by Gary McKendry via production house Blinder, Dublin, Ireland, for agency The Hive, Dublin. (McKendry is handled stateside by Aero Film.)
The Gold Clio for visual effects was earned by MassMarket, New York, for Nike’s “Human Chain” directed by Brian Beletic of Smuggler for Wieden+Kennedy, Portland, Ore.
Scoring one of two animation Golds awarded was the directing duo of Line Andersen and Martin Andersen, a.k.a. Andersen M Studio, handled by Broadway Films, London, for New Zealand Book Council’s “Going West” out of Colenso BBDO, Auckland. Line Anderson was the animator on the spot, which earlier this month earned Andersen M. Studio inclusion into SHOOT‘s New Directors Showcase.
The other Gold Clio for animation was garnered by Framestore, London, for Activision/Freestyle Games “DJ Hero” directed by Marco Puig of Framestore and Warp Films, London.
And copping Gold for original music was BLUWI Music & Sound Design for Tierschutzbund’s “Monkey” via Grey Worldwide GmbH, Dusseldorf.
Product/Service
The four Product/Service winners were: Canal+’s “Closet” in the media category, directed by Matthijs Van Heijningen of Soixante Quinze, Paris, for BETC Euro RSCG, Paris; UNICEF’s “Folders” in the public service category, directed by Moises of Smog, Santiago, for Ogilvy & Mather, Santiago; Luvs Diapers’ “New Kid” in the toiletries category, helmed by Harold Einstein of Station Film for Saatchi & Saatchi, New York; and Viagra’s “Antiquing,” “Strolling” and “Reading” spots in a campaign directed by The Perlorian Brothers of Soft Citizen, Toronto, and Furlined, Santa Monica, which scored in the pharmaceuticals category and came out of Toronto agency Taxi.
Hall of Fame
Inducted into the Clio Hall of Fame was Nike’s classic “Tag” spot directed by Frank Budgen of Gorgeous Enterprises, London, and bicoastal Anonymous Content, for Wieden+Kennedy, Portland.
For a full list of Grand, Gold, Silver and Bronze Clio winners, click here.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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