“Pure Waters,” a spot from Publicis Mojo, Sydney, for client James Boag’s Draught took a Grand Clio in the TV/Cinema/Digital competition. Directed by Steve Rogers of Revolver, “Pure Waters” earned the highest Clio honor during the 2010 Clio Print & TV Awards held Wednesday night at Skylight Soho in New York City.
There were a total of 11 Gold Clios bestowed during the evening in the TV/Cinema/Digital portion of the proceedings–seven in Technique categories, four in Product/Service categories.
In Technique, the best direction honor went to Philips’ “Cinema 21:9” for Philips TV sets, directed by Adam Berg of Stink, London, for Tribal DDB Amsterdam. There were two Gold Clio winners for cinematography: DP Alwin Kuchler for adidas’ “Every Team Needs The Spark” directed by Rupert Sanders of MJZ for 180 Amsterdam; and DP Simon Walsh for Bernardos’ “Memories” directed by Gary McKendry via production house Blinder, Dublin, Ireland, for agency The Hive, Dublin. (McKendry is handled stateside by Aero Film.)
The Gold Clio for visual effects was earned by MassMarket, New York, for Nike’s “Human Chain” directed by Brian Beletic of Smuggler for Wieden+Kennedy, Portland, Ore.
Scoring one of two animation Golds awarded was the directing duo of Line Andersen and Martin Andersen, a.k.a. Andersen M Studio, handled by Broadway Films, London, for New Zealand Book Council’s “Going West” out of Colenso BBDO, Auckland. Line Anderson was the animator on the spot, which earlier this month earned Andersen M. Studio inclusion into SHOOT‘s New Directors Showcase.
The other Gold Clio for animation was garnered by Framestore, London, for Activision/Freestyle Games “DJ Hero” directed by Marco Puig of Framestore and Warp Films, London.
And copping Gold for original music was BLUWI Music & Sound Design for Tierschutzbund’s “Monkey” via Grey Worldwide GmbH, Dusseldorf.
Product/Service
The four Product/Service winners were: Canal+’s “Closet” in the media category, directed by Matthijs Van Heijningen of Soixante Quinze, Paris, for BETC Euro RSCG, Paris; UNICEF’s “Folders” in the public service category, directed by Moises of Smog, Santiago, for Ogilvy & Mather, Santiago; Luvs Diapers’ “New Kid” in the toiletries category, helmed by Harold Einstein of Station Film for Saatchi & Saatchi, New York; and Viagra’s “Antiquing,” “Strolling” and “Reading” spots in a campaign directed by The Perlorian Brothers of Soft Citizen, Toronto, and Furlined, Santa Monica, which scored in the pharmaceuticals category and came out of Toronto agency Taxi.
Hall of Fame
Inducted into the Clio Hall of Fame was Nike’s classic “Tag” spot directed by Frank Budgen of Gorgeous Enterprises, London, and bicoastal Anonymous Content, for Wieden+Kennedy, Portland.
For a full list of Grand, Gold, Silver and Bronze Clio winners, click here.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More