Peacock series offers dramatic take on "The Fresh Prince of Bel-Air" sitcom
By Alicia Rancilio
NEW YORK (AP) --Jabari Banks knew he was close to getting the starring role of Will in " Bel-Air," the dramatic take of "The Fresh Prince of Bel-Air," but his confidence started to wane when he was asked to do one more Zoom audition with show director Morgan Cooper.
"I'm like, 'I don't know what he wants to see, but I'm gonna give him everything I got,' recalled the 23-year-old in a recent interview. "I was like, 'I'm gonna put everything into this audition.'"
Banks found a quiet place — a friend's closet — and logged in, only to see a very familiar face staring back at him, Will Smith.
"I didn't think it was real," Banks said. "He's like, 'I want to congratulate you. You got the part of Will in 'Bel-Air.'"
And then in true Smith exuberance, the superstar directed Banks to invite those with him to join the Zoom. "He was like, 'Where is everybody? Go get them,' said Banks. So a lot of my friends met Will."
And that's how Banks became the (new) prince of Bel-Air. The series is streaming on Peacock with a new episode on Thursdays.
Cooper says searching for the actor to play the new Will was not an easy task, and that he was looking "for a unicorn."
"Hundreds and hundreds and hundreds of auditions poured in. We needed a guy who had the swagger, the charisma, but also the pure acting chops, who uses his eyes," he said. "Jabari Banks is such a star and he shines so bright."
The parallels between Smith and Banks seem tailor-made for Hollywood. Like Smith, Banks is from west Philadelphia. He's also a musician working on his own EP, which he says is a mix of R&B, hip-hop and alternative genres, and plans to release it later this year. He also loves fashion and "The Fresh Prince" was a trend-setting show.
Banks says he's taking this huge opportunity "one day at a time," and cites an anecdote from Smith's autobiography, "Will," about his father assigning him and his brother to build a wall brick by brick.
"I've been following that motto and going about my day to day like that," he said.
"Bel-Air" was conceived by Cooper, a filmmaker in Kansas City who taught himself to shoot film on a camera bought at Best Buy. He grew up loving "The Fresh Prince" and believed the premise of the show could still work today — but also reflect the times.
"If you remove the laugh track from the sitcom and really look at the scenario from a bird's eye view, the story really lends itself to drama. A young Black men from west Philadelphia gets into a scuffle and is forced to relocate across the country. What does that look like in modern day life? It lends itself to some really interesting dramatic moments that are rooted in very real conversations."
Cooper famously made a trailer for this idea using local actors and uploaded it to YouTube. Not even 24 hours later, Smith's production company, Westbrook, reached out for a meeting. Two weeks later, Cooper flew to Miami to meet Smith where he was filming "Bad Boys for Life." Things took off, and the first three episodes dropped Sunday after the Super Bowl. The show has been given a two-season order.
In "Bel-Air," a 16-year-old high school basketball star named Will is playing at a local court when he gets into a scuffle with a gang. The situation escalates quickly, and Will is arrested. Once he's released, his mother takes him directly to the airport to catch a flight to Los Angeles. She's sending him to stay with his aunt and uncle and their children, where it's safer. He'll enroll in school there until things calm down.
In real life, Banks found himself at a crossroads his junior year of high school. He loved basketball but low grades made him ineligible to play.
Banks' mom told him, "You have to find something to do after school," so he joined a theater group. That's where he says he fell in love with performing.
The acting newcomer says he's looking forward to meeting more Black artists who can help him navigate showbiz.
"I'd love to work with LaKeith Stanfield. Big fan of him. Huge fan of Denzel (Washington.). Daniel Kaluuya, I'd love to work with him and Sterling K. Brown. Damson Idris. These are all artists that I look up to."
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More