Want to know where to get the best hot dog in the Windy City, the best German sausage in New York or how to make a Patrón XO Café after-dinner drink? Visitors can learn all that and much more by joining the Patrón Social Club, accessible at www.patronsocialclub.com.
This is a new interactive online venue, created by Dallas-based The Richards Group in partnership with agency affiliates Richards Relationship Marketing and interactive group Click Here, for Patrón tequila aficionados who want to read and contribute ideas on the latest trends and observations in nightlife, food, fashion, drinks, cars and traveling; share tips with their fellow Social Club members; and learn about Patrón events and overall stay in the know about their favorite spirit.
The site also includes information about the history of Patrón, the distillation process, facts about the brand’s popularity in pop culture and information about Patrón’s charitable giving and commitment to the environment. In the “ID Your Bottle” section of the club, members also have the unique opportunity to enter the handwritten number found on their bottles of Patrón Silver, Reposado or Añejo to learn about the history of that specific bottle (the field in Jalisco, Mexico, where that agave was grown and the year it was harvested, distilled and bottled.)
“As more people around the world discover Patrón, we’re finding that a great many of them enjoy sharing their Patrón affection with their friends and family. We get calls and e-mails every day from people seeking to be more involved with the brand, so the ‘Patrón Social Club’ was developed as a way for us to listen to our customers, to learn what interests them and to create meaningful and relevant interaction,” said Matt Carroll, VP of marketing at the Las Vegas-based Patrón Spirits Company.
To join the Patrón Social Club, people of legal drinking age simply log on to www.patronsocialclub.com, where the club’s “concierge” guides them through the creation of a user name and password. People are also asked to answer a short questionnaire to help identify trends and topics in which they are most interested. From there, members then have full access to the easy-to-use guided site.
To support the launch of the Patrón Social Club, targeted ads in regional and national magazines will encourage people to join, and invitation cards and refer-a-friend e-mails are also being distributed.
The Patrón Social Club is an extension of Patrón’s “Simply Perfect” worldwide marketing campaign, a fully integrated effort that brings together print, television, outdoor and online ads–with local promotions and event sponsorships–all designed to convey the message that while “some perfection is debatable,” when it comes to tequila, there is no debate. Patrón is “Simply Perfect.” The campaign is also supported by a dedicated website at www.simplyperfect.com.
“People who enjoy Patrón are trendsetters; they’re active and knowledgeable about what’s happening within their circle of friends, their community and the world in general,” added Carroll. “The Patrón Social Club recognizes and encourages this common bond among our customers, and it celebrates their ‘Simply Perfect’ brand choice.”
Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?
Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.
"When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.
And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.
"Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.
No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."
At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.
After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More