Domino’s is serving up more than a new cheesy garlic bread pizza–its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads by up-and-coming artists, put themselves in a TV commercial and participate in the new Fan Fuel NASCAR® sweepstakes. JWT New York handles the Domino’s account.
“Our goals for the new site were two-fold. First, we want to extend the Domino’s brand in a fun and engaging way through the Internet. Our second goal is to drive customer opt-in registrations for Domino’s e-mail offers by leveraging sweepstakes, music downloads and viral campaigns [like the ‘Star in this Ad’ area of the site],” said Rob Weisberg, director of Precision Marketing, which is part of Domino’s overall marketing department.
In the “Star in this Ad” area, visitors have a chance to put themselves in the new Cheesy Garlic Bread Pizza commercial featuring guys with larger-than-life facial features, which illustrate the sensory experience offered by the new pizza. Visitors can upload a photo and personalize their likeness–complete with exaggerated eyes, mouths and ears–to interact with the characters in the TV spot.
The free music downloads from some of today’s hottest independent artists are being offered in partnership with independent music hub, FreshTracksMusic.com. Site visitors can listen to and download 18 songs in three musical genres–Raceday Riffs (country), Campus Mix (pop/alternative) and the Domino’s Hoops Mix (R&B/urban).
In addition to the music downloads and fun with Domino’s commercial, site visitors will be greeted by Domino’s NASCAR driver, David Reutimann, as he introduces Domino’s new Fan Fuel Sweepstakes. As Reutimann begins his rookie season in the Domino’s Pizza #00 Toyota, Domino’s is delivering a revved up experience to NASCAR fans. The first time the #00 Domino’s Pizza Toyota wins a NASCAR NEXTEL Cup Series race between now through May 12, the first 50,000 fans registered will get a certificate for a free large one-topping pizza and a 2-liter of Coca-Cola. One grand prize winner will receive an Ultimate Fan Trip to Michigan International Speedway in August, including the opportunity to meet Reutimann.
Jules Feiffer, Pulitzer Prize-Winning Cartoonist and Writer, Dies At 95
Jules Feiffer, a Pulitzer Prize-winning cartoonist and writer whose prolific output ranged from a long-running comic strip to plays, screenplays and children's books, died Friday. He was 95 and, true to his seemingly tireless form, published his last book just four months ago.
Feiffer's wife, writer JZ Holden, said Tuesday that he died of congestive heart failure at their home in Richfield Springs, New York, and was surrounded by friends, the couple's two cats and his recent artwork.
Holden said her husband had been ill for a couple of years, "but he was sharp and strong up until the very end. And funny."
Artistically limber, Feiffer hopscotched among numerous forms of expression, chronicling the curiosity of childhood, urban angst and other societal currents. To each he brought a sharp wit and acute observations of the personal and political relations that defined his readers' lives.
As Feiffer explained to the Chicago Tribune in 2002, his work dealt with "communication and the breakdown thereof, between men and women, parents and children, a government and its citizens, and the individual not dealing so well with authority."
Feiffer won the United States' most prominent awards in journalism and filmmaking, taking home a 1986 Pulitzer Prize for his cartoons and "Munro," an animated short film he wrote, won a 1961 Academy Award. The Library of Congress held a retrospective of his work in 1996.
"My goal is to make people think, to make them feel and, along the way, to make them smile if not laugh," Feiffer told the South Florida Sun Sentinel in 1998. "Humor seems to me one of the best ways of espousing ideas. It gets people to listen with their guard down."
Feiffer was born on Jan. 26, 1929, in the Bronx. From... Read More