Domino’s is serving up more than a new cheesy garlic bread pizza–its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads by up-and-coming artists, put themselves in a TV commercial and participate in the new Fan Fuel NASCAR® sweepstakes. JWT New York handles the Domino’s account.
“Our goals for the new site were two-fold. First, we want to extend the Domino’s brand in a fun and engaging way through the Internet. Our second goal is to drive customer opt-in registrations for Domino’s e-mail offers by leveraging sweepstakes, music downloads and viral campaigns [like the ‘Star in this Ad’ area of the site],” said Rob Weisberg, director of Precision Marketing, which is part of Domino’s overall marketing department.
In the “Star in this Ad” area, visitors have a chance to put themselves in the new Cheesy Garlic Bread Pizza commercial featuring guys with larger-than-life facial features, which illustrate the sensory experience offered by the new pizza. Visitors can upload a photo and personalize their likeness–complete with exaggerated eyes, mouths and ears–to interact with the characters in the TV spot.
The free music downloads from some of today’s hottest independent artists are being offered in partnership with independent music hub, FreshTracksMusic.com. Site visitors can listen to and download 18 songs in three musical genres–Raceday Riffs (country), Campus Mix (pop/alternative) and the Domino’s Hoops Mix (R&B/urban).
In addition to the music downloads and fun with Domino’s commercial, site visitors will be greeted by Domino’s NASCAR driver, David Reutimann, as he introduces Domino’s new Fan Fuel Sweepstakes. As Reutimann begins his rookie season in the Domino’s Pizza #00 Toyota, Domino’s is delivering a revved up experience to NASCAR fans. The first time the #00 Domino’s Pizza Toyota wins a NASCAR NEXTEL Cup Series race between now through May 12, the first 50,000 fans registered will get a certificate for a free large one-topping pizza and a 2-liter of Coca-Cola. One grand prize winner will receive an Ultimate Fan Trip to Michigan International Speedway in August, including the opportunity to meet Reutimann.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More