Domino’s is serving up more than a new cheesy garlic bread pizza–its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads by up-and-coming artists, put themselves in a TV commercial and participate in the new Fan Fuel NASCAR® sweepstakes. JWT New York handles the Domino’s account.
“Our goals for the new site were two-fold. First, we want to extend the Domino’s brand in a fun and engaging way through the Internet. Our second goal is to drive customer opt-in registrations for Domino’s e-mail offers by leveraging sweepstakes, music downloads and viral campaigns [like the ‘Star in this Ad’ area of the site],” said Rob Weisberg, director of Precision Marketing, which is part of Domino’s overall marketing department.
In the “Star in this Ad” area, visitors have a chance to put themselves in the new Cheesy Garlic Bread Pizza commercial featuring guys with larger-than-life facial features, which illustrate the sensory experience offered by the new pizza. Visitors can upload a photo and personalize their likeness–complete with exaggerated eyes, mouths and ears–to interact with the characters in the TV spot.
The free music downloads from some of today’s hottest independent artists are being offered in partnership with independent music hub, FreshTracksMusic.com. Site visitors can listen to and download 18 songs in three musical genres–Raceday Riffs (country), Campus Mix (pop/alternative) and the Domino’s Hoops Mix (R&B/urban).
In addition to the music downloads and fun with Domino’s commercial, site visitors will be greeted by Domino’s NASCAR driver, David Reutimann, as he introduces Domino’s new Fan Fuel Sweepstakes. As Reutimann begins his rookie season in the Domino’s Pizza #00 Toyota, Domino’s is delivering a revved up experience to NASCAR fans. The first time the #00 Domino’s Pizza Toyota wins a NASCAR NEXTEL Cup Series race between now through May 12, the first 50,000 fans registered will get a certificate for a free large one-topping pizza and a 2-liter of Coca-Cola. One grand prize winner will receive an Ultimate Fan Trip to Michigan International Speedway in August, including the opportunity to meet Reutimann.
Director Dag Johan Haugerud’s “Dreams (Sex Love)” Wins Top Prize At The Berlin Film Festival
A Norwegian film about love, desire and self-discovery won top honors at the 75th Berlin International Film Festival on Saturday.
A jury headed by American director Todd Haynes awarded the Golden Bear trophy to "Dreams (Sex Love)" by director Dag Johan Haugerud.
Haynes called it a "meditation on love" that "cuts you to the quick with its keen intelligence."
The film focuses on a teenager played by Ella Øverbyer, infatuated with her female French teacher, and the reactions of her mother and grandmother when they discover her private writings. It's the third part of a trilogy Haugerud has completed in the past year. "Sex" premiered at Berlin in 2024, and "Love" was screened at the 2024 Venice Film Festival.
The runner-up Silver Bear prize went to Brazilian director Gabriel Mascaro's dystopian drama "The Blue Trail." Argentine director Ivan Fund's rural saga "The Message" won the third-place Jury Prize.
The best director prize went to Huo Meng for "Living the Land," set in fast-changing 1990s China.
Rose Byrne was named best performer for her role as an overwhelmed mother in the Mary Bronstein-directed "If I Had Legs, I'd Kick You." Andrew Scott won the supporting performer trophy for playing composer Richard Rodgers in Richard Linklater's "Blue Moon."
The climax of the festival known as the Berlinale came on the eve of Germany's parliamentary elections after a campaign dominated by migration and the economy.
The national election is being held seven months early, after Chancellor Olaf Scholz's governing coalition collapsed in a dispute about how to revitalize the country's economy.
Efforts to curb migration have emerged as a central issue in the campaign — along with the question of how to handle the... Read More