Blurring the line between art and branding, bicoastal directing collective Brand New School teamed up with Adobe and Goodby, Silverstein & Partners, San Francisco, to create a Flash-driven interactive wall mural featuring imagery that is motion-activated by nearby viewers. The wall went live Monday in London’s Piccadilly Circus following an installation at the Virgin Megastore in Union Square, NYC.
As people walk by the 25’x10′ projection, layers of eye-popping graphics–triggered by the viewer’s movement–appear. The piece showcases Creative Suite 3’s library of effects, including Illustrator, Photoshop, After Effects, Flash, and other applications. It recently debuted at a launch party for CS3 that was held at Skylight, an 18,000 square foot gallery space located in the Soho district of Manhattan.
The murals are designed so that when a person walks from left to right, there’s an evolution from simplicity to complexity. As someone moves in that direction, more animations are triggered and the density of the imagery increases.
One interesting aspect of the project is that the advertising and the product are integrated: Brand New School used the product being sold to create the wall mural. “Each layer is inspired by the actual software,” said Jonathan Notaro, creative director/founder of Brand New School. “Something might look like it was made in Illustrator, and something else was a product of something you can do in Photoshop. This was an exploration in the aesthetics of what you can do in CS3. It’s a mixed media display that hits the different disciplines of image making and mixes all those things together in an intriguing way.”
Bicoastal Obscura Digital, along with Goodby and Adobe, developed the mural’s mechanism that tracks a person’s movement as they walk by. Studio For Interactive Media cofounder Justin Bakse, who acted as the action-based scripter, commented, “The mural knows to hone in on the person who is closest to it and disregard other information. The mechanism assigns people multiple layers of code that is used to create designs and put them in motion. The result is a dialogue between the person walking by and what’s happening on the projection screen.”
How The Hollywood Awards Calendar Has Been Affected By The Wildfires
Hollywood's awards season has all but come to a rare halt as the wildfires continue to disrupt life and work in the Los Angeles area. There are near daily updates from the Hollywood guilds and organizations that put on awards shows as the industry navigates the ongoing crisis.
Here's an overview of the major upcoming awards shows, from the Oscars to the Grammys, including updated dates for nominations.
Producers Guild and Writers Guild award nominations
Postponed, no new dates announced
The Writers Guild of America nominations were to be announced Jan. 8, a date that was pushed to Jan. 13 and then postponed indefinitely. The Producers Guild of America nominations for feature films were to be announced on Jan. 10, which was pushed to Jan. 12 and then postponed to an unspecified date this week.
Academy Award nominations
Jan. 23
The Oscar nominations have been twice-delayed — they were initially slated for Jan. 17, then Jan. 19, before being delayed again. The delay in the announcement accommodates an extended voting deadline, as many Academy members have been affected by the wildfires.
The nominations will be announced via a "virtual presentation," eschewing press on site.
Critics Choice Awards
Jan. 26
Originally slated for Jan. 12, the awards were set to take place at the Barker Hangar in Santa Monica, only miles from the Pacific Palisades neighborhood where fire was raging.
The awards will be broadcast live on E!, hosted by Chelsea Handler.
Grammy Awards
Feb. 2
By virtue of announcing their nominations back in November, the Grammys' schedule has largely been unaffected by the wildfires. Some... Read More