The second season of Design Star, the HGTV show that will award a new show to the best of 11 home designers, starts July 22, prefaced by a campaign of on air :30s and “Vegas Sizzles,” a 1:43 video playing at www.hgtv.com/designstar.
The long-form video was shot in Las Vegas, where the show is set, and features three elements: casino footage at the beginning that establishes the tone; footage from the show; and footage from the title sequence, which wraps the piece.
Sedna Films/Santa Monica, Calif. shot the casino footage at the Aladdin Hotel. It begins with Clive Pearse, the star of the show, shuffling a deck of cards before the action moves to the casino floor, where a designer blows on a pair of dice and there’s some frenzied action around the table. “We did hand-held shots with the camera moving 360 degrees around the talent with the rest of the cast members playing craps in the background,” Dirk Detwiler, Sedna’s owner and executive producer, said. “The casino made it seem like there was a real game going on and then we moved to a black jack table and did the same thing.”
The next segment of the video consists of scenes from the show, with brief shots of the host and cast members in action on the stage and some of the design locations.
The video concludes with footage shot by Belief Design/Santa Monica, Calif., the design and live action studio that shot the title credits for the first season of the show. Belief did a new shoot in Vegas and green screened the designers so they could be incorporated into the existing title footage. “We green screened them so we could modify the look and put the new talent in the environment,” said Belief’s executive creative director Mike Goedecke. Belief also designed the typography that weaves throughout the spot, which includes the first names of the designers, who are shown in action shots near the end of the video.
The video fuses the excitement of Las Vegas with shots of the new cast, in the casino and on the set, to promote the second season of Design Star.
Jennifer Leitman, HGTV’s VP of brand promotion, said the video will run on HGTV.com and a range of other sites in a large media buy, including MSN, Comcast.net, YouTube, Google Video, Yahoo Video and MySpace.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More