Barely There, maker of Invisible Look and Comfort Curves bras, is highly conscious of the shape of breasts that fit beneath them. Its latest ad, which debuted last week, is “Beware of Funny Shapes,” an animated musical video that addresses the “funny shapes under your clothes,” from quadra boobs to torpedoes, that won’t appear wearing a properly fitting bra.
“The funny names came from real women, so we think this is a video that real women will relate to,” said Amy Elkin, art director at The Martin Agency/Richmond, which created the video that was produced by animation studio Loose Moose/London.
The video features a colorful collage of women exposing their unique breast shapes, adorned with images of the items the breasts are shaped like, from pine cones to blueberry scones. A lilting sound track from Hum Music & Sound Design/Santa Monica, Calif., features a song with Burl Ives-like vocals, “for a Disney kind of feel,” Elkin said.
The song was written by Anne Marie Hite, a Martin copywriter, and sent to Loose Moose with the idea for the video.
Vanessa Morris, a London based illustrator, drew the animation and Ange Palethorpe directed it for Loose Moose. Palethorpe said the illustrations were designed in Adobe Photoshop. Then the images were put into Maya, where two-dimensional puppets were made and later composited in After Effects.
While the original animated images were 2-D, the video includes a series of 3-D sequences, “to achieve a different look and get away from being flat and give it perspective,” Palethorpe said. One scene in which a woman’s torpedo breasts fire away and ignite a tree in a park used 3-D images to show the couple on the ground and the torpedo flying through the air before bursting into flames.
The video is “the first animated film we created for them,” Elkin said. It’s part of a campaign that also includes print and online ads. The video plays at www.barelythere.com, YouTube and a MySpace page Martin created.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More