“End-to-End,” a video ad for Foot Locker and Adidas, uses time-lapse photography to speed up the action so the detailed renderings of graffiti artist Rime, which lasted almost two hours in real time, can be shown in a minute.
“It feels like a dance when you watch the scene go,” said Thor Raxlen, director at Guerilla FX/New York, the design, effects and post finishing company that shot the video for AKA Advertising/New York.
The fast paced video shows Rime in action, penning the words “End To End” on a wall in vivid colors, the words surrounded by a bright orange backdrop that is pure graffiti. “As the creative process unfolds, it looks like he’s honing his craft in a short amount of time, like he’s hiding from the police,” Raxlen said. “You gain a lot of respect for the art of graffiti.”
The video was shot at a large space in Brooklyn, where Raxlen’s crew built a 20′ x 30′ blue screen wall that Rime could design. Raxlen used two cameras–a Canon 5D hi resolution digital camera that captured one frame every second and a Panasonic HVX200 digital camera that captured one frame every five seconds. “We got identical images from each camera and when we played it back, we time compressed it to last one minute,” Raxlen said.
The time was compressed in postproduction, where it was “reprocessed at different speeds to make it more interesting,” he said.
The video supports the End-to-End collection of Adidas, seven styles sold exclusively at Foot Locker that were designed by leading graffiti artists. The campaign plays the video at a variety of urban culture and sneaker related sites, including www.vibe.com, www.allhiphop.com, www.spin.com, www.blackplanent.com and www.sneakerplay.com, many of which were roadblocked, with the video wiping out all content on the page, which “ran true to the core of graffiti and street art,” said Jesse Scaturro, associate creative director at AKA.
In addition to running online, the video was also projected from vans onto building facades in New York and Los Angeles as part of the street to your feet campaign.
The graffiti art in the video, “a big End-to-End piece that advertises the whole line,” Scaturro said, gets wiped out near the end of the piece, when Guerilla FX’s art team reprimed the wall. “I take my motions and leave them out on the canvas and then I’m done,” Rime said. Graffiti artists don’t expect their work to endure, but after his first piece was covered, he drew another one that is featured in a second video.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More