Global digital agency Isobar has named Deb Boyda as its U.S. CEO, She will focus on driving growth and pushing the innovation agenda. Boyda will oversee all U.S. operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.
Boyda joins Isobar from SapientRazorfish where she oversaw growth in the Chicago and Austin offices as Central Region president for the past four years. Prior, Boyda was VP and general manager at Beam Global Spirits & Wine, where she led the marketing for top brands including Skinnygirl, Courvoisier and Pinnacle. Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG.
“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”
Isobar global CEO Jean Lin said, “Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting. She will help drive Isobar US forward to deliver our idea-led experience and digital transformation proposition in the marketplace.”
Boyda described Isobar as “a dynamic company with a huge emphasis on creativity and technology. Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success.”
Boyda will report to Brien and be based out of the agency’s Chicago office.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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