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    IPG Acquires Stake in The Famous Group

    By SHOOTUpdated:No Comments1696 Views
    IPG CEO Philippe Krakowsky
    NEW YORK --

    Interpublic Group (NYSE: IPG) has acquired a stake in The Famous Group, a fan experience technology company based in Los Angeles. Founded in 1997, The Famous Group is an innovator in the creation of mixed and augmented reality experiences for live events. The company has partnered with live event organizations to create unforgettable moments, including the NFL, NBA, NHL, Nickelodeon and WWE. The Famous Group has also worked with such consumer brands as Verizon and Nike, among others.

    The Famous Group will partner across the IPG portfolio to create immersive, interactive experiences for clients and media partners through its technology solutions. While The Famous Group will continue to operate under its agency name and retain its ability to work independently with existing and future clients, it will be aligned with Momentum Worldwide, a leading experiential marketing agency under the IPG umbrella.

    “By formalizing our relationship and taking a stake in The Famous Group, we can accelerate the pace at which we move to deliver the next generation of live events, with scalable technology platforms and a deeper connection to our data resources and capabilities. Together with Jon (Slusser, The Famous Group partner/CEO) and his teams, we can create hybrid brand experiences that engage larger audiences with personalized experiences and also drive better measurement and accountability for marketers,” commented Philippe Krakowsky, CEO of Interpublic Group.

    “I’ve experienced first-hand the strength that IPG brings to creating memorable and immersive brand experiences. Innovation is at the core of both our businesses and together we will make the impossible, possible and create ‘wow’ moments for audiences and brands alike,” said The Famous Group’s Slusser.

    “The Famous Group has been creating outstanding work in the mixed reality and live events space and our partnership will blend metaverse and physical experiences at scale, bringing the next level of experiential marketing to our clients and the industry,” added Chris Weil, chairman and CEO, Momentum Worldwide.

    Montminy & Co. served as advisors to TFG. Terms of the transaction were not disclosed.

    Category:News
    Tags:Interpublic GroupJon SlusserMomentum WorldwidePhilippe KrakowskyThe Famous Group



    Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society

    Saturday, December 21, 2024

    Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.

    Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.

    “Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”

    Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More

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