Never mind the box, agency 180/TBWA, San Francisco, has done some commendable "out of the body" thinking for its first collaboration with shoemaker adidas. Promoting adidas’ a3 line of cushioned sneakers, the :30 "Slugs" features a pair of a3s that jog around a city all by themselves-seemingly without the aid of a human body to "fill the shoes."
Directed and DP’d by Frank Budgen-who is handled in Europe by London-based Gorgeous Enterprises, and stateside by bicoastal Anonymous Content-"Slugs" opens on a busy city intersection. We hear a traffic cop’s whistle, as the camera cuts to a pair of a3 running shoes at the base of the sidewalk. As the crowd begins to move, so too do the shoes-of their own accord. Could it be the invisible man has decided to jog himself into shape? Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
adidas a3.
PRODUCTION CO.
Gorgeous Enterprises, London.
Frank Budgen, director/DP; Paul Rothwell, executive producer; Alicia Bernard, producer; Luis Ambriz,
art director. Shot on location in Mexico City.
Anonymous Content, bicoastal.
Shelly Townsend, executive producer.
AGENCY
180/TBWA, San Francisco.
Peter McHugh, executive creative director; Chuck McBride, executive creative director/creative director; Todd Grant, creative director/art director, Jennifer Golub, producer; Andrea Bustabade, assistant
producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Angus Wall, editor; Laurence Thrush, assistant editor; Linda Carlson, executive producer, Corina Dennison, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
A52, Los Angeles.
Simon Brewster, creative director/ visual effects supervisor/Inferno artist; Denis Gauthier and Jeff Willlette, 3-D supervisors/animators; Tim Bird, Marguerite Cargill and Kristin Johnson, Inferno artists; Scott Johnson, Henry artist/online editor, Craig Halperin, 3-D animator; Darcy Leslie Parsons, executive producer/ on-set visual effects producer; Ron Cosentino, producer.
AUDIO POST
POP Sound, Santa Monica.
David Barnard, mixer; Phillip Hamilton, assistant mixer.
SOUND DESIGN
Mit Out Sound/M.O.S.,
Sausalito, Calif.
Ren Klyce and Luke Dunn Gielmuda, sound designers; Misa Kageyama, executive producer.
