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    Invasion Of The Gargantuan Yellow M&M

    By SHOOT StaffUpdated:No Comments1614 Views
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    Move over Godzilla, Gamera and the rest of you Japanese movie monsters. Yellow-the yellow peanut M&M’s character featured in commercials for the candy-is the beast on the loose and wreaking havoc in a Japanese city in a new :30 called "Pituitary." Created by BBDO New York and directed by Rob Pritts of Backyard Productions, Venice, Calif. and Chicago, the spot cleverly hypes the latest M&M’s promotion by spoofing Japanese monster flicks-mimicking the shoddy production quality, poor dubbing and lousy acting that make these films so funny.

    Kiyoshi Yoshida, Mako, Seichi Saito, Eiko Nijo and Megumi Hosogai were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.

    Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Masterfoods/M&M’s.

    PRODUCTION CO.

    Backyard Productions, Venice, Calif. and Chicago.

    Rob Pritts, director; Christophe Lanzenberg, DP; Blair Stribley and Kris Mathur, executive producers; Carr Donald, producer; Bon Russell, costume designer. Shot on location in East Lost Angeles.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Charlie Miesmer, vice chairman/senior executive creative director; Steve Rutter and Susan Credle, senior VPs/creative directors; Michael Illick and Lauren Connolly, copywriters; Becky Friedman, producer; Melissa Chester, music producer.

    EDITORIAL

    The Well, New York.

    Don Kleszy, editor; Andrew Guest, assistant editor; Wendy Bryant, producer.

    POST

    Nice Shoes, New York.

    Scott Burch, colorist.

    VISUAL EFFECTS

    Topix, Toronto.

    Diana D’Amelia, senior producer; Chris Johnson, animation producer; Patrick Coffey, FX supervisor/Interno artist; Kara Blake, Inferno artist; Greg Klein and Matt Kowaliszyn, animators.

    Jet Sets, North Hollywood.

    Michael Gaw, designer; Doug Morris, general manager.

    AUDIO POST

    Buzz, New York.

    Mike Maranelli, mixer.

    SOUND DESIGN

    The Well.

    Don Kleszy, sound designer.

    Buzz.

    Mike Maranelli, sound designer.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies — often as Allen's best friend — has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence — not to mention his tall frame, broad shoulders and brown curly mane — was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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