Director Misko Iho has joined Interrogate for commercial representation in the U.S. The Finnish director is best known for his commercial film series for the Finnish Railways and music videos for the Finnish artists Chisu and Sunrise Avenue, which won Music Video of the Year at the Finnish Grammy Awards 2010 and 2012.
Iho just completed production on his first U.S. commercial for Nintendo with San Francisco agency Goodby, Silverstein and Partners.
In addition to his spots and music videos, Misko’s 2010 debut short film The Patient gained exposure on the festival circuit and won Best Direction at the Super Shorts International Film Festival in London and Best Short Film at the 2011 Byron Bay Film Festival in Australia.
Interrogate is under the aegis of founder/managing director Jeff Miller and maintains offices in L.A. and N.Y.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More