The wealth of online TV content will generate up to $10 billion in online ad revenue by 2011, according to the Internet TV report from Understanding & Solutions/Boston released last week.
“There is an Internet TV gold rush in progress as mainstream broadcasters and cable networks move their content online alongside a new raft of webcasters, like Joost, Vudu and Babelgum,” the report said.
“Globally, we estimate there are more than 20 billion videos being streamed every month. In the U.S., active users are streaming an average of 55 videos per month,” said John Bird, principal consultant of U&S.
“Internet TV will challenge the traditional broadcast industry through rights distribution, on-demand content versus linear broadcast and the generation of advertising revenues,” said Alison Casey, U&S business director. “The competitive structure of the market will be under threat as new webcasters compete with conventional broadcast channels for audiences and advertiser money. The national boundaries that govern broadcasting today will also be challenged by the global nature of the Internet.”
The study says that online TV ad revenue will jump from $400 million in 2006 to $10 billion in 2011.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More