Reports on higher Internet ad spending are nothing new, but last week eMarketer took a different approach by projecting the increase in percent of total media spend, stating that the Internet spend will be 13.3 percent of total media by 2011. It is 7.4 percent this year.
The Internet spend will rise from $21.4 billion in 2007 to $42 billion by 2011.
David Hallerman, an eMarketer senior analyst, said 58 of the leading 100 U.S. advertisers reduced their spend in the four major media–TV, radio, newspapers and magazines, while increasing their online spend last year.
eMarketer also reported that the average spend per Internet user is also growing, from $113.77 this year to a projected $198.77 in 2011.
Category:News
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More
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