eMarketer reported last week that online advertising from political campaigns will reach $50 million this year, which is a drop in the bucket compared with the $3 billion that will be spent on TV.
“Our estimates are lower than others,” said Lisa Phillips, an eMarketer senior analyst. She attributes the low figure to the fact that “Hillary Clinton and John McCain just don’t get the Internet.” Meanwhile, she applauds the efforts of Barack Obama, who has spent $2.3 million online thus far, including a major video ad buy in Texas and Ohio before their March primaries. “The spots make perfect sense,” Phillips said. “He’s breaking out his spending with the online videos and he has more web savvy people in his campaign.”
Most of the candidates’ online activity is conducted at their own websites, where they play videos and seek donations. This is “preaching to the converted,” Phillips says, and doesn’t do much to attract new support. It also doesn’t demand an ad spend. Phillips says only two percent of political ad budgets will be spent online.
But she believes more will be spent this fall as the election nears. “If Obama is the Democratic nominee, there will be more or better targeted online advertising in September and October,” she said. “But we’ll see how it plays out. It’s never been tried before.”
Cannes Lions Sets Cohort For The 2025 See It Be It Talent Program
Cannes Lions has announced the cohort for the 2025 See It Be It talent program, designed to accelerate the careers of women and non-binary talent. The 2025 cohort selected for this unique learning and development program includes 20 creatives from 14 markets, with Trinidad and Tobago and Venezuela being represented for the first time. Taking place at the Cannes Lions International Festival of Creativity, June 16-20, the program includes mentorship opportunities and private masterclasses with industry leaders, as well as backstage access and session invitations tailored to each participantโs career goals.
Since its launch in 2014, See It Be It has brought together over 100 women and non-binary people from 35 markets, with 75% of the programโs alumni having been promoted and 63% now operating at a creative director level or above.
The 2025 cohort will be supported by Mentor Atiya Zaidi, CEO and chief creative officer, BBDO Pakistan, Pakistan, and alumni tutors Estefanรญa Lรณpez, strategy director, Connections, TBWAChiatDay New York, and Nicky Lorenzo, founder and executive creative director, Twice on Sunday, USA.
Lorenzo said, โThe ability to act as steward for this incredible cohort of immensely talented individuals is truly a privilege. See It Be It was--and continues to be--a driving force of inspiration, learning, and growth for me, and I hope to facilitate the same for this yearโs cohort as they embark on this incredible journey. Now, more than ever, is the time to uplift women who deserve recognition and sponsorship.โ
Lรณpez added, โThis cohort of incredible creatives honors the legacy of See It Be It and marks the first year of a new decade for the program. It doesnโt get more iconic than this. Their voices will be... Read More