Production studio Sugarhi has added Paloma Rincón to its directorial roster for North American representation spanning commercial and music video projects. This marks her first such representation in North America. Internationally she is repped in Spain by The Finesse Films, in Mexico by Fauna, and in Italy by Noruwei.
Currently based in Spain, Rincón is a Mexican-born director with a strong focus on visual storytelling. Her quirky style is marked by bold colors and graphic composition set builds, which is reflected in her tabletop and performance-based work. Brands she has worked with in the U.S. and abroad as a photographer and/or content creator include Absolut, Bombay Sapphire, Coca-Cola, Ford, Google, Heineken, Ikea, Michelob, Oreo, PlayStation, Schweppes, Sonos, Swatch, TJ Maxx and Toyota. Her photography has appeared in many prestigious publications, and her original works have been exhibited in Europe, Asia, South America and North America.
“Sugarhi is wonderfully aligned with my creative style, unifying different visions from different artists/directors within a common world that’s quirky, bold, and graphic, which sets the company apart and gives it a unique identity,” Rincón said. “Over the past few years, I’ve evolved my visual universe into moving images, and I’m honored to join forces with a team that excels in all different phases of the process and shares a unified vision.”
Sugarhi is represented on the West Coast and in the Midwest by GRGD, and on the East Coast by Free Agents.
