Director Marco Gentile has joined The Institute, the production company headed by director Michael Bay and executive producer Scott Gardenhour. Gentile continues to be repped internationally by Wanda in France and Filmmaster in Italy and Spain.
Having been heavily involved in the art, film and fashion industries in his native Italy, Gentile was awarded the prestigious Fulbright scholarship to pursue an advanced degree at Emerson in Boston. Accordingly, Gentile moved stateside and earned a Master’s in Media Arts. He went on to spend time in Los Angeles honing his craft, establishing himself over the years as a director, becoming sought after in different disciplines, including fashion filmmaking.
Gentile’s ode to the legacy of the rock star for Rolling Stone magazine won a Silver Lion at the 2010 Cannes International Advertising. His directorial credits span such clients as Adidas, Mercedes Benz, Sky, Carrera and Tod’s.
Prior to The Institute, Gentile was repped in the U.S. by DNA via that company’s relationship with London-based production house Stamp, which at the time handled him in the U.K.
Gardenhour and Bay founded The Institute in 2001. The company has gone on to create and produce effective marketing and multi-media productions for global brand leaders such as Nike, Chevy, EA, Hallmark, Asahi, Burger King, Mercedes Benz and Victoria Secret.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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