Executive Producer/Creative Content
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What advice do you have for new directors?
Include whatever you feel will be helpful…
To be successful, a director’s reel must show creative range, but it must also present a cohesive directorial style that ties everything together and tells people who that director is. These days, we’re seeing how important it is to include short-form commercial work–not just music videos or shorts. Agency creatives and their clients need to know that a director can tell their story in a :15, :30, or a :60. And I encourage our directors to find a balance between their love of storytelling and current marketing trends. It’s not news that every campaign needs a social component with shorter bits of content. The days of agency creatives rolling their eyes at the idea of doing :15s and :06s are long gone. These elements should be embraced as opportunities to deliver powerful little messages. If long-form is the ‘comedy special’, :06s are the sharp one-liners you’ll remember long after the laughter dies down.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More