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    Inspiring The Aspiring | Hal Dantzler

    By SHOOT StaffUpdated:No Comments426 Views
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    What advice do you have for new directors?

    Include whatever you feel will be helpful…

    To be successful, a director’s reel must show creative range, but it must also present a cohesive directorial style that ties everything together and tells people who that director is. These days, we’re seeing how important it is to include short-form commercial work–not just music videos or shorts. Agency creatives and their clients need to know that a director can tell their story in a :15, :30, or a :60. And I encourage our directors to find a balance between their love of storytelling and current marketing trends. It’s not news that every campaign needs a social component with shorter bits of content. The days of agency creatives rolling their eyes at the idea of doing :15s and :06s are long gone. These elements should be embraced as opportunities to deliver powerful little messages. If long-form is the ‘comedy special’, :06s are the sharp one-liners you’ll remember long after the laughter dies down.

    Hal Dantzler
    Executive Producer/Creative Content
    charlieuniformtango



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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