Wieden+Kennedy Amsterdam has brought several key players into the creative fold: Rosie Bardales from BBH London as creative director; the creative team of Selena McKenzie and Tobie Moore from Fallon London; the team of Mike Bond and Bern Hunter whose prior stops included TBWA Paris, Publicis and Mother in New York, and AMV BBDO London; and the team of Dan Maxwell and Ivan Cash who join from Venables Bell & Partners, San Francisco.
Bardales’ credits include a Cannes Grand Prix for Fox Sports (Cliff Freeman & Partners) and the resurrection of the infamous Al & Monkey for PG Tips.
McKenzie and Moore have turned out work for the likes of Tate, BBC and French Connection. Prior to Fallon, the pair was at Publicis Mojo Melbourne where they worked on Nike.
Bond and Hunter created lauded work for Guinness and the U.K. Department of Transport at AMV BBDO London.
And Maxwell and Cash earlier teamed with Goodby art director Andy Dao to create the website Deprofiler.com which brought to light unjust legislation targeting immigrants.
Wieden+Kennedy Amsterdam clients include Coca-Cola, Levi’s, Heineken, Electronic Arts, Nokia and ESPN.
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More