Michael Derek Keeshan, who worked on such accounts as General Mills, Delta Airlines and Burger King during a successful career tenure at Saatchi & Saatchi before launching consultancy firm MagiKbox, died of a sudden heart attack at his home in Old Greenwich on January 18. He was 60.
Keeshan spent more than 35 years in advertising and marketing. He became one of the youngest presidents and COOs of Saatchi & Saatchi New York, and went on to serve as chief strategic officer for Saatchi & Saatchi Worldwide. More recently he was a private marketing consultant focused on idea-driven creative communication via his MagiKbox, which sported a roster of 20-plus clients, with projects for such notables as Vonage and business units of Johnson & Johnson.
The son of TV legend Bob Keeshan (a.k.a. “Captain Kangaroo” of CBS morning fame), Michael Derek Keeshan graduated from Dartmouth College in 1973 and then earned his MBA from the Amos Tuck School of Business Administration at Dartmouth College.
Keeshan is survived by his wife of 37 years, Lynn, and two sons, Britton and Connor. In lieu of flowers, the family requests that donations be made to a fund in Michael Derek Keeshan’s name at the Amos Tuck School of Business Administration at Dartmouth College.
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AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More