Editor, mentor, entrepreneur leaves behind a lasting legacy
Editor John Palestrini, an inspiring mentor, pioneering artist and entrepreneur who positively impacted the industry on varied fronts–including as national president of the AICE–died of cancer on Monday (6/3). He was 66 years old.
Palestrini’s legacy spanned his work, the successful creation and implementation of an outside-the-box business model, advancing the careers of young talent, and serving the industry at large via the AICE. On the business front, Palestrini was a born entrepreneur as evidenced by a breakthrough approach that had him place a variety of standalone postproduction companies under one roof to support clients and editors. Partnering with Ethel Rubinstein in 1992 was transformative. What began as a one-man editorial shop in 1977, the Palestrini Film Company grew to become BlueRock, Spontaneous, Scarlett, Ballistic and other service companies, now known as Lively Group.
Born on July 8, 1946, John Henry Palestrini was raised in Coney Island, in the shadow of the famed Cyclone roller coaster. He grew up in a working-class family with his mother’s extended Italian-American family and got his street smarts playing games with the neighborhood kids.
Working as a messenger delivering packages in NYC after graduating high school, Palestrini didn’t have any thought of a career, but he was ambitious. In what became a life-changing experience, he found himself at a film editing company one day, and knew in an instant that he wanted to be a film editor.
He entered the business in the late 1960s as an assistant and eventually became an editor at Harold Becker Productions. He went on to edit movie trailers, news specials, TV commercials and also worked as a supervising editor at the Project Group Advertising Agency.
During the course of an extraordinary 40-plus-year editorial career, Palestrini held a special place in the industry, respected as a businessman, and known as a good guy with a warm heart. He was an in-demand beauty-and-storytelling editor for over 25 years. His expert cuts, for example, allowed the Purina Cat Chow kitty to cha-cha in an era preceding the VFX that are taken for granted today. Many clients enjoyed cutting with him as much as having a good laugh over a martini.
As a boss, he was an approachable presence, eager to share his experiences, insights and business acumen. He and Rubinstein were huge supporters of new talent, and many now well-known editors, artists and producers passed through the company’s doors.
Both were extremely proud that Darren Aronofsky did his first film, Pi, with Blue Rock, and that Bono chose BlueRock editor Olivier Wicki to cut the ground breaking film, U2 3D.
Editor David Mester described Palestrini as the ideal boss. “He never walked around BlueRock like he owned the place. He was never arrogant, never demanding. He spoke to everyone, from interns to editors, with the same warm smile and sincerity. John is the editor that every editor aspires to be, because he was so much more than just an editor.”
Palestrini often said that his best business decision was joining forces with Rubinstein, whom he had worked extensively with while she was head of production at Geer DuBois and at RSA. Their 35-year friendship, coupled with their storied and successful business partnership spanning more than 20 years, navigated everything the ad game had to offer.
“We grew and learned from each other every day. His vision and generosity of spirit inspired me; he taught me the true meaning of partnership. I was privileged to have known him and honored to have been his partner,” said Rubinstein, who continues to run Lively Group.
Palestrini’s dedication to editors extended outside BlueRock’s offices. He was an unfailing advocate for the post-production industry. An active member of the Association of Independent Creative Editors (AICE), he served as a local board member, later becoming the New York chapter president, national president and an international board member.
A resident of New York City and Weston, Conn., Palestrini loved to cook for family and friends, enjoyed landscape oil painting and was an avid fisherman. He leaves behind a wife, Lisa Rinaldi-Palestrini, two children, Jennifer (and spouse Marc Schwartz, managing director of Fluid), son Kris (spouse Erin), four grandchildren, Ben, Sam, Lola and Fiona, and countless industry colleagues and friends.
Hearing the sad news of his passing, a former client–Laura Lagatta, head of global production, McCann Beauty Team–spoke for many when she said: “The world is a bit darker without John’s ever-present smile, not to mention his bright blue eyes. We have lost one of the great ones.”
A wake will take place at Frank E. Campbell Funeral Chapel on Sunday, June 9, from 6 pm-9 pm and on Monday, June 10, also from 6 pm-9 pm. Palestrini’s funeral will be private but a public memorial service will be held this summer (details to be announced). When finalized, the memorial service information will be posted on the Lively Group Facebook page in addition to the BlueRock, Scarlett and Spontaneous Facebook pages.
In lieu of flowers, donations can be made in memory of Palestrini to any of the following charities/organizations:
o Wounded Warriors https://support.woundedwarriorproject.org/default.aspx?tsid=72&campaignSource=WEBSITE&company=&source=HONOR Donate in Memory or Honor Of John Palestrini
o International Cancer Advocacy Network
https://askican.ejoinme.org/MyPages/GeneralSupport/tabid/146481/Default.aspx Donate in Memory or Honor Of Palestrini
o St. Jude’s Children’s Hospital
https://shop.stjude.org/GiftCatalog/donation.do?cID=14222&pID=23750
(for family to receive notice of donation, include the Tribute Number 33694275)
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More