Process, an independent feature production company with credits that include Last Chance Harvey (Dustin Hoffman and Emma Thompson), World’s Greatest Dad (Robin Williams) and A.C.O.D. (Adam Scott, Amy Poehler and Jessica Alba), has launched a shop dedicated to the creation and production of original branded content and commercials.
Process has experience in the ad discipline. The company created and produced Claire Danes’ Choice, a short film for Audi that garnered over 3 million online hits in its first eight days before being broadcast as a two-minute short during the 2013 primetime Emmy Awards. Process has also done branded content and commercial work for Brooks and Clif Bar.
Process’ directorial roster includes Mary Harron (American Psycho starring Christian Bale), directorial team Shari Springer Berman and Robert Pulcini (American Splendor), John Krokidas (Kill Your Darlings), Joshua Marston (Maria Full of Grace), Greg Camalier (Muscle Shoals) and Daniel Schechter (the recently released Life of Crime starring Jennifer Aniston and Tim Robbins). Director Harron was personally commissioned by Giorgio Armani to create a short film highlighting his fall/winter Easy Chic collection in 2012.
Tim Perell, founder of Process, said that the new ad venture is “a natural progression” for the company. “We have always been committed to combining compelling storytelling, distinctive directors, artistic merit, and commercial viability to our feature work, and we believe that approach translates perfectly to the world of branded content and commercials. There is great opportunity in this space, and we have just the right kind of filmmakers to excel in it.”
