Process, an independent feature production company with credits that include Last Chance Harvey (Dustin Hoffman and Emma Thompson), World’s Greatest Dad (Robin Williams) and A.C.O.D. (Adam Scott, Amy Poehler and Jessica Alba), has launched a shop dedicated to the creation and production of original branded content and commercials.
Process has experience in the ad discipline. The company created and produced Claire Danes’ Choice, a short film for Audi that garnered over 3 million online hits in its first eight days before being broadcast as a two-minute short during the 2013 primetime Emmy Awards. Process has also done branded content and commercial work for Brooks and Clif Bar.
Process’ directorial roster includes Mary Harron (American Psycho starring Christian Bale), directorial team Shari Springer Berman and Robert Pulcini (American Splendor), John Krokidas (Kill Your Darlings), Joshua Marston (Maria Full of Grace), Greg Camalier (Muscle Shoals) and Daniel Schechter (the recently released Life of Crime starring Jennifer Aniston and Tim Robbins). Director Harron was personally commissioned by Giorgio Armani to create a short film highlighting his fall/winter Easy Chic collection in 2012.
Tim Perell, founder of Process, said that the new ad venture is “a natural progression” for the company. “We have always been committed to combining compelling storytelling, distinctive directors, artistic merit, and commercial viability to our feature work, and we believe that approach translates perfectly to the world of branded content and commercials. There is great opportunity in this space, and we have just the right kind of filmmakers to excel in it.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More