By Robert Goldrich
SAN FRANCISCO --The San Francisco Board of Supervisors has passed a filming incentives program whereby producers of theatrical features and television programs can qualify for a rebate of taxes (local payroll, and a portion of hotel and sales taxes) as well as fees paid to the city for those productions that shoot 65 percent or more of their principal photography in San Francisco. Lower budget (less than $3 million) features and TV shows only need 55 percent of their principal photography to take place in San Francisco in order to be eligible.
While formal regulations as to how the initiative is to be applied to projects were being worked on at press time, the incentives are currently available to producers–with the understanding that the rebates will be paid once those regulations are finalized.
Not included in the incentive program are commercials. Stefanie Coyote, executive director of the San Francisco Film Commission, explained that the focus of the initiative were those projects–features and TV programs–that had declined markedly in terms of filming in San Francisco. Commercials, she said, have held steady and thus it would have been difficult to justify spot incentives to the San Francisco Board of Supervisors, which voted to have the newly instituted program in effect for three years.
Steve Caplan, executive VP of the Association of Independent Commercial Producers (AICP), said the organization was disappointed over spots being excluded from the San Francisco measure. He noted that commercials have been a longstanding staple of Bay Area production, helping to sustain the production community there. He added that a rebate-type program is even more relevant to spots than longer form fare. “Recovering certain costs can have a significant impact on the decision of where to shoot commercials,” said Caplan.
AICP/West board member Lauren Schwartz, owner/executive producer of kaboom productions, San Francisco, also expressed disappointment over commercials not being part of the incentives program. At the same time she harbors hope that spots might later be piggybacked onto the measure, benefiting the small entrepreneurial Bay Area businesses that are involved in commercialmaking. She noted that it’s important that San Francisco compete globally for commercials, meaning that incentives are needed to help level the playing field when competing against other cities, states and countries for spot lensing. The financial bottom line, affirmed Schwartz, is critical to attracting commercial production business.
Schwartz contended that there has been a decline in spot filming in San Francisco over the years. She further noted that there’s been attrition in the city’s commercial production house ranks. A San Francisco area market that at one time had assorted spot production companies now has but a few shops active in commercials, such as kaboom, Roaring Tiger, new media house Mekanism, animation studio Wild Brain, and hoytyboy pictures.
Still Schwartz thinks it’s a positive step for San Francisco to have at least put some incentives in place, even if they’re currently just for features and TV programs. As these incentives hopefully draw filming into the city, they could serve to fortify the production infrastructure, which in turn could indirectly benefit the Bay Area commercialmaking industry.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allais’ animated VR experience capturing New York City’s punk scene in the ‘70s, narrated by... Read More