Production company m ss ng p eces has added director Aramique to its roster for commercial representation in the U.S. Aramique is a master of large-scale immersive experiences, interactive installations, and experimental storytelling that brings a lyrical and human-centered approach to brands and technology.
Aramique and m ss ng p eces now make their creative partnership official on the heels of successful collaborations this year for Starbucks and INFINITI. In October, Aramique helmed an experience in New York City celebrating art and coffee and created an interactive art wall at Starbucks’ Reserve Roastery that let guests explore the metamorphosis of the coffee flower. The event featured a special DJ set by musical artist Jungle. In March, Aramique led a car launch for INFINITI and Publicis Q, building a multisensory activation for the automaker’s reveal of the all-new 2025 INFINITI QX80. The VIP event took place 100 stories up at The Edge, the outdoor sky deck at Hudson Yards in Manhattan. Featuring a private performance by Grammy- and Academy Award-winning musician Jon Batiste, guests were invited to step inside stunning new audio, lighting, and cooling features through three innovative art installations.
Aramique’s practice has spanned experimental storytelling, art, and technology projects with brands, institutions, record labels, and non-profits. His client activations include HBO’s Game of Thrones, Amazon Prime Video at ComicCon, and Fox Entertainment’s Blockchain Creative Labs launch at SXSW. His installation-based public experiences have been featured at festivals including Art Basel, TED, and Moogfest, and institutions like Palais de Tokyo, New Museum, Museum of the Moving Image, Arsenal Contemporary, and Mobile World Congress. His work has been celebrated by publications ranging from The Guardian to Time Magazine.
“Aramique brings such a gorgeous combination of design, technology, and theatrics that we’ve admired for years, and we’re thrilled to be making our collaboration with him official,” said Kate Oppenheim, managing partner at m ss ng p eces. “He is an ideal partner for m ss ng p eces as we continue to create work that delivers great experiences for our brand partners and their audiences.”
“Our first project together made for INFINITI is one of my all-time favorites,” said Aramique. “There’s a level of trust that people have in m ss ng p eces that allowed me to dream really big, run with unprecedented ideas, and bring them to life in record time even better than I had imagined.”
Aramique is an alumnus of the New Museum Incubator for Art and Technology in New York, founder of the non-profit Reality Research Lab in Lyon, France, and a mentor for the One Show’s One School. Prior to joining m ss ng p eces, Aramique had been repped in the U.S. by production house Tool.
Review: Writer-Director Jesse Eisenberg’s “A Real Pain”
It's part comedy, part tragedy. It's part road-trip saga, part odd couple-buddy flick, and part Holocaust film. What could possibly have gone wrong?
Yup – everything could have gone wrong. So the first miracle about "A Real Pain," writer-director Jesse Eisenberg's remarkably accomplished film about mismatched cousins on a somber trip through Poland, is how it pulls off the most delicate of balancing acts.
That it does so while also asking intriguing questions about the nature of pain – personal vs. universal, historic vs. contemporary – is all the more impressive. So is the fact that it showcases an Oscar-worthy performance.
That stunning performance comes from Kieran Culkin, and what's striking is that it doesn't overpower the rest of the ensemble. That's a testament mostly to the careful way Eisenberg, who co-stars in the less flashy role, has constructed and paced his film. And as for Culkin, well, if you needed proof that his searing, Emmy-winning work as tortured live-wire Roman Roy in "Succession" wasn't a fluke, here you have it.
The movie, which is only Eisenberg's second directorial effort, stems from a trip the "Social Network" star took some 20 years ago to Poland. There, he found the tiny house his aunt had lived in before the Holocaust uprooted the family. He wondered what his own life would have been like had World War II never happened.
And that's one of the many conversations that David (Eisenberg) and Benji (Culkin) have as they travel through Poland on a mission to visit the house where their grandmother, who has recently died, once lived. (Eisenberg used the exact same house, which tells you just how personal this film was for him.)
It's a poignant but also awkward reunion for the cousins, who were... Read More