To introduce a new Ford Mustang with a retro look, J. Walter Thompson (JWT), Detroit, used stock footage from the 1968 classic film Bullitt—featuring the late Steve McQueen driving a Ford Mustang—to create a :90 commercial with McQueen in the ’05 model.
David Stuart and Steve McQueen were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
Ford Motor Co./Ford Mustang.
PRODUCTION CO.
Believe Media, bicoastal/international, and Streetlight Films, London.
Paul Street, director; Garry Waller, DP; Adrian Harrison, executive producer, Streetlight Films; Liz Silver, executive producer, Believe Media; Taylor Pinson, line producer. Shot on location in Chilliwack, B.C.
AGENCY
J. Walter Thompson, Detroit.
Tom Cordner, executive creative director; Ed Cole, creative director; Carl Warner, creative director/art director; Curt Catallo, copywriter; Kelly Trudell, producer.
EDITORIAL
FilmCore, Santa Monica.
Nicholas Wayman-Harris, editor; Wesley Lipman, assistant editor; Therese Hunsberger, executive producer.
POST/VISUAL EFFECTS
R!OT, Santa Monica.
Verdi Sevenhuysen, visual effects supervisor/lead compositor/online editor; Kiki Chansamone, Les Umberger, Claus Hansen and Sean Wilson, compositors; Ashlee Wismach, junior compositor; Clark Muller, colorist; Adolfo Martinelli, assistant colorist; Randy Lowder, Mark Dennison and Matt Russell, online editors; D. Todd Davidovich, visual effects executive producer/ producer; Robert Owens, visual effects associate producer.
AUDIO POST
POP Sound, Santa Monica.
Mitch Dorf, mixer; Sean Wiedeman, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Christopher Kemp and Chip Jenkins, composers; David Gold, creative director; Ann Haugen, executive producer.
SOUND DESIGN
FilmCore, Santa Monica.
Nicholas Wayman-Harris, sound designer.