The Snorri Bros directorial duo has joined IDENTITY for U.S. commercial representation. Known for innovative directing techniques, developed through experimental camera and stop frame animation inventions, and their SNORRICAM bodymount camera rig, the Snorri Bros have a body fof work which spans commercials, photography, music videos, film and installation art. Having already shot a back to school campaign for Kohl’s with other upcoming projects in production, signing with IDENTITY marks a new chapter in the duo’s commercial directorial career.
Comprised of Einar and Eidur Snorri, the Snorri Bros had most recently been with production house BestFriend. Prior company affiliations include Smuggler, Stink and Interrogate. The Snorris have directed international campaigns for Dell, Volkswagen, Hummer, BMW, Toyota and Panasonic; music videos for R.E.M. and Duran Duran; and a recent Super Bowl spot for Buffalo Wild Wings, starring Brett Favre.
The Snorri Bros’ roots trace back to Iceland, their native country. After bonding through a mutual passion for breakdancing and graffiti art, Einar and Eidur formed their creative collaboration and began their careers as artists by experimenting with photography and film. United by their rebellious nature, the duo directed commercials, creative projects and published an indie magazine for culture, music, arts and fashion as an outlet to distribute their photography. After experiencing local success, the Snorri Bros moved to New York, where they shot photography for magazines including SPIN, Interview, Dazed & Confused and Details, of musicians and bands including Green Day, No Doubt, the Wu-Tang Clan, the Chemical Brothers and Björk. While working on a music video in the mid-’90s they designed the SNORRICAM, a bodymount camera system that creates a unique sense of vertigo for the viewer, which gained fame when it was used by their friend, director Darren Aronofsky, for the psychological thriller Pi. The Snorris’ directorial career was fast-tracked in 1998, when they directed the R.E.M. music video for "Daysleeper," introducing their stop frame animation technique to the world.
Though the Snorri Bros attained success as directors, personal life and family pulled the duo apart in the mid-2000s. After spending a decade on hiatus, the Snorri Bros recently reunited and moved to Los Angeles, where they’ve worked on experimental and abstract projects, including a music video series for Paul Haslinger. The duo currently has a full slate of upcoming commercial projects in development.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More