BSSP, an independent, full-service agency that works with the likes of Mitsubishi, Greyhound, Rao’s Homemade and NBA2K, has named Ian Boyd as its new content director. Boyd comes from a unique background. Raised as a windsurfing wunderkind in the waters off Southern California and Hawaii, Boyd was featured on the cover of more than 40 magazines around the world, MTV Sports, and dozens of tutorial videos and sports adventure films.
From his experience performing in front of a camera, Boyd learned early that shooting photos, video and producing creative work was in his DNA. He started his own San Francisco-based interactive design studio, Cosmic Planet, which later morphed into video production agency, Reel Fresh, Inc. As head of both these content agencies, Boyd worked with a number of colorful brands and high-profile clients such as Red Bull, LEGO, LeapFrog and GoPro.
In his new role at BSSP, Boyd will help the agency build out a full-service content and production studio in its Sausalito headquarters, directing talent, content, and film. He will report to Vince Genovese, executive director of integrated production.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More