BSSP, an independent, full-service agency that works with the likes of Mitsubishi, Greyhound, Rao’s Homemade and NBA2K, has named Ian Boyd as its new content director. Boyd comes from a unique background. Raised as a windsurfing wunderkind in the waters off Southern California and Hawaii, Boyd was featured on the cover of more than 40 magazines around the world, MTV Sports, and dozens of tutorial videos and sports adventure films.
From his experience performing in front of a camera, Boyd learned early that shooting photos, video and producing creative work was in his DNA. He started his own San Francisco-based interactive design studio, Cosmic Planet, which later morphed into video production agency, Reel Fresh, Inc. As head of both these content agencies, Boyd worked with a number of colorful brands and high-profile clients such as Red Bull, LEGO, LeapFrog and GoPro.
In his new role at BSSP, Boyd will help the agency build out a full-service content and production studio in its Sausalito headquarters, directing talent, content, and film. He will report to Vince Genovese, executive director of integrated production.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More