IABM has entered into a strategic partnership with AIB, the Association for International Broadcasting. IABM membership comprises 450 broadcast and media technology suppliers worldwide; AIB represents 70 major international broadcasters and has an active community of 27,000 senior executives in media companies in over 160 territories. The partnership brings together both ends of the industry to create opportunities for conversations that will dramatically increase understanding and cooperation across the entire media ecosystem.
Simon Spanswick, chief executive of the AIB, said, “It is important that there is understanding of broadcasters’ needs and requirements in the rapidly changing and constantly evolving media marketplace. IABM’s members are crucial to the production and delivery of programs so it makes sense for there to be conversations between the production and vendor communities. As the AIB’s members face ever more challenges from changing audience consumption patterns, cyber threats and the need to operate more sustainably, dialogue between the two ends of the industry is crucial.”
“IABM members have been keen for us to help promote dialogue, cooperation and understanding between them and end-users and so this partnership will be warmly welcomed both by our members and the wider industry,” said Peter White, IABM CEO. “AIB is the perfect partner for IABM and working together will naturally further both organizations’ aims; at a stroke, we have created an open forum that will foster stronger and deeper relationships between all the industry’s stakeholders across both supplier and end-user organizations.
“AIB has the international reach and knowledge to help IABM members better understand the challenges and opportunities the rapidly changing media landscape is creating,” continued White. “This strategic partnership will benefit IABM members by enabling them to develop new and relevant products and services to meet end-users’ actual rather than perceived requirements. As the relationship between the two associations develops, more and more areas for cooperation will open up for the benefit of everyone.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More