The Interactive Advertising Bureau (IAB) has moved its NewFronts event, originally scheduled for April 27-May 6, to now run during the week of June 22. The decision had already been made, in light of the coronavirus pandemic, to make NewFronts a virtual experience with participants live-streaming their pitches to the advertiser and agency community for sponsorship of programming fare.
IAB reasons that moving the NewFronts will give publishers time to be creative, fine tune their messages and do their best work. This is in line with the IAB goal for NewFronts which is to help publishers showcase their work in the best way possible, and to be a connector for the industry.
“The NewFronts have always been about realizing our collective potential, not looking through the lens of the past. In that spirit, we’re having extensive conversations with both buyers and presenters about how to leverage this year’s unique challenges to create something that’s not just ‘OK, all things considered’ but really and truly better,” said David Cohen, president, IAB. “Our goal is to create a dynamic marketplace that connects buyers and sellers in a way that allows ample time for development, a robust platform for delivery, and safety for all.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More