CLIENT
American Suzuki Motor Corporation/Suzuki KingQuad 700.
PRODUCTION CO.
Patriot Media, Santa Monica.
Austin Smithard, director/DP; Matt Roberts, executive producer/producer; Todd Meinheit, line producer. Shot on location in Tyler, Texas, and Los Angeles.
AGENCY
Colby & Partners/OC, Brea, Calif.
Paul Katzka, president; Rick Colby, creative director; Brad Gantt, associate creative director/copywriter/art director; Mike Davison, executive producer; Gareth McClain, production manager.
EDITORIAL
Hyena Editorial, Santa Monica.
Keith Salmon, editor; Sara Poisson, assistant editor; Kim Sprouse, executive producer.
POST
R!OT, Santa Monica.
Bob Festa, colorist.
Below-the-Radar, Santa Monica.
Ricardo Torres, online editor; Dick Voss, executive producer.
AUDIO POST
Margarita Mix de Santa Monica.
Rich Rauh, mixer.
MUSIC
Les Hooper Music, Encino, Calif.
Les Hooper, composer.
SOUND DESIGN
Hyena Editorial.
Byron Levy, sound designer.
THE SPOT
In "Showdown," a bright yellow KingQuad 700 drives through a trail as a voiceover details the features of the ATV. Suddenly, a grizzly bear appears and blocks the path of the Quad. The driver of the vehicle revs its engine, and the animal unleashes a mighty roar. Suddenly realizing that he’s at a disadvantage, however, the bear lets out a whimper and flees the scene. The :30 concludes with the tag, "The King is here."
Spot broke in August.