Integrated marketing agency Upshot has hired Hutson Kovanda as sr. VP, creative, a new position at the shop.
In this role, Kovanda will lead key campaigns and work directly on numerous accounts across the agency’s client roster. He will also broaden the senior creative leadership team over the coming months, and will be directly involved with the agency’s new business opportunities. Kovanda will be based in Upshot’s Chicago office and report directly to Brock Montgomery, exec VP, creative services.
Kovanda joins Upshot from Quench & Pavone, where he served as executive creative director. In this role, Kovanda was responsible for leading the combined efforts of the agency across all of its businesses including Yuengling, Firefly Vodka and StarKist. Kovanda has worked at both large and small agencies throughout the course of his career such as JWT, MARC USA and Wyse Advertising. He has worked with brands including Sunoco, Rosewood Hotels, Turkey Hill Ice Cream, Rite Aid and 7-Eleven.
With nearly 20 years of creative experience, Kovanda has received numerous industry awards. He has garnered multiple Addy Awards including several Gold and Best of Show. Other honors include an Effie and FWA.
