Droga5 has created a multi-pronged “Wild Rabbit” campaign for Hennessy Cognac which includes the brand’s first television work since 2007. The two-spot package includes a just debuted :90 starring boxer Manny Pacquiao.
Simply titled “Manny,” the commercial–directed by Johnny Green via Hungry Man–is marked by authenticity, offering an almost introspective, darkly filmic look at the fight game. Yet the bottom line is that Pacquiao’s “Wild Rabbit”–a metaphor for one’s inner drive and ambition, and what this celebrated athlete really finds most fulfilling–is his life as a politician representing everyday people. The spot concludes with the query, “What’s your Wild Rabbit?”
Other luminaries spotlighted in the overall campaign–spanning pop-up installations in NYC, Chicago and L.A., television, print, a rich online experience (www.NeverStopNeverSettle.com) and events–are filmmaker Martin Scorsese, and lyricist/poet Erykah Badu who too share their “Wild Rabbits.”
For the TV campaign, which also includes “The Chase,” which is scheduled to debut on April 13, the Droga5 creative ensemble included creative chairman David Droga, executive creative directors Ted Royer and Nik Studzinski, creative directors Maja Fernqvist and Joakim Saul, copywriter Feliks Richter, art director Alexander Nowak, head of integrated production Sally-Ann Dale, executive producer Ben Davies, associate producer Sarah Frances Hartley, and head of strategy Jonny Bauer.
Director Green’s Hungry Man support team included partners/exec producers Matt Buels and Kevin Byrne, and producer Robert Bray. Linus Sandgren was the DP.
Editor was Sam Sneade of Speade. A post contingent from The Mill included exec producer Sean Costelloe, producer Rachel Stones, colorist Fergus McCall, creative director Dan Williams, lead CG Jeffrey Dates, Flame artists Iwan Zwarts and Danny Morris, and character designer Tim Haldeen.
The music for “Manny” came from Human.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More