Droga5 has created a multi-pronged “Wild Rabbit” campaign for Hennessy Cognac which includes the brand’s first television work since 2007. The two-spot package includes a just debuted :90 starring boxer Manny Pacquiao.
Simply titled “Manny,” the commercial–directed by Johnny Green via Hungry Man–is marked by authenticity, offering an almost introspective, darkly filmic look at the fight game. Yet the bottom line is that Pacquiao’s “Wild Rabbit”–a metaphor for one’s inner drive and ambition, and what this celebrated athlete really finds most fulfilling–is his life as a politician representing everyday people. The spot concludes with the query, “What’s your Wild Rabbit?”
Other luminaries spotlighted in the overall campaign–spanning pop-up installations in NYC, Chicago and L.A., television, print, a rich online experience (www.NeverStopNeverSettle.com) and events–are filmmaker Martin Scorsese, and lyricist/poet Erykah Badu who too share their “Wild Rabbits.”
For the TV campaign, which also includes “The Chase,” which is scheduled to debut on April 13, the Droga5 creative ensemble included creative chairman David Droga, executive creative directors Ted Royer and Nik Studzinski, creative directors Maja Fernqvist and Joakim Saul, copywriter Feliks Richter, art director Alexander Nowak, head of integrated production Sally-Ann Dale, executive producer Ben Davies, associate producer Sarah Frances Hartley, and head of strategy Jonny Bauer.
Director Green’s Hungry Man support team included partners/exec producers Matt Buels and Kevin Byrne, and producer Robert Bray. Linus Sandgren was the DP.
Editor was Sam Sneade of Speade. A post contingent from The Mill included exec producer Sean Costelloe, producer Rachel Stones, colorist Fergus McCall, creative director Dan Williams, lead CG Jeffrey Dates, Flame artists Iwan Zwarts and Danny Morris, and character designer Tim Haldeen.
The music for “Manny” came from Human.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More