Droga5 has created a multi-pronged “Wild Rabbit” campaign for Hennessy Cognac which includes the brand’s first television work since 2007. The two-spot package includes a just debuted :90 starring boxer Manny Pacquiao.
Simply titled “Manny,” the commercial–directed by Johnny Green via Hungry Man–is marked by authenticity, offering an almost introspective, darkly filmic look at the fight game. Yet the bottom line is that Pacquiao’s “Wild Rabbit”–a metaphor for one’s inner drive and ambition, and what this celebrated athlete really finds most fulfilling–is his life as a politician representing everyday people. The spot concludes with the query, “What’s your Wild Rabbit?”
Other luminaries spotlighted in the overall campaign–spanning pop-up installations in NYC, Chicago and L.A., television, print, a rich online experience (www.NeverStopNeverSettle.com) and events–are filmmaker Martin Scorsese, and lyricist/poet Erykah Badu who too share their “Wild Rabbits.”
For the TV campaign, which also includes “The Chase,” which is scheduled to debut on April 13, the Droga5 creative ensemble included creative chairman David Droga, executive creative directors Ted Royer and Nik Studzinski, creative directors Maja Fernqvist and Joakim Saul, copywriter Feliks Richter, art director Alexander Nowak, head of integrated production Sally-Ann Dale, executive producer Ben Davies, associate producer Sarah Frances Hartley, and head of strategy Jonny Bauer.
Director Green’s Hungry Man support team included partners/exec producers Matt Buels and Kevin Byrne, and producer Robert Bray. Linus Sandgren was the DP.
Editor was Sam Sneade of Speade. A post contingent from The Mill included exec producer Sean Costelloe, producer Rachel Stones, colorist Fergus McCall, creative director Dan Williams, lead CG Jeffrey Dates, Flame artists Iwan Zwarts and Danny Morris, and character designer Tim Haldeen.
The music for “Manny” came from Human.
Stage and Film Actor Tony Roberts Dies At 85
Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies — often as Allen's best friend — has died. He was 85.
Roberts' death was announced to The New York Times by his daughter, Nicole Burley.
Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.
"I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."
Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.
Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).
"Roberts' confident onscreen presence — not to mention his tall frame, broad shoulders and brown curly mane — was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.
In Eric Lax's book "Woody... Read More