By Jake Coyle, Film Writer
NEW YORK (AP) --"Mockingjay, Part 1" didn't catch fire like the previous installments of "The Hunger Games," but it still had the biggest opening of the year with $123 million at the weekend box office, according to studio estimates Sunday.
Lionsgate's "Mockingjay" opened well below the $158 million debut of last year's "Hunger Games: Catching Fire" and the $153 million opening of the 2012 original. But even with a $30-million-plus slide in the franchise, "Mockingjay" far surpassed the previous top weekend of the year: the $100 million debut of "Transformers: Age of Extinction."
The result made for some unusual ironies. The biggest opening of the year (and by a wide margin) was seen by some as a disappointment. After initial box office receipts of "Mockingjay" rolled in Friday suggested a weekend take below expectations, Lions Gate Entertainment's stock dipped 5 percent.
But the decision to split the final book in Suzanne Collins' dystopian trilogy into two films was clearly lucrative for Lionsgate. "Mockingjay" did even better overseas, where it made $152 million over the weekend, accounting altogether for a $275 million global opening.
"It's the biggest opening of the year, so it really illustrates the strength of the franchise," said David Spitz, head of distribution for Lionsgate, noting the North American opening was the 15th best ever.
Spitz declined to answer questions about Wall Street's reaction to the opening, or what the effect may have been of splitting the third book in two.
"It speaks for itself," Spitz said of the result.
Dividing the book pushed much of the big drama of "Mockingjay" to the second film, scheduled for release in November 2015. On the same November weekend in 2010, "Harry Potter and the Deathly Hallows: Part 1" — which similarly split the series' last book into two — opened almost identically with $125 million. A year later, the second "Deathly Hallows" film debuted bigger than all previous "Harry Potter" films with $169 million.
"A little perspective is in order here," said Paul Dergarabedian, senior media analyst for box office tracker Rentrak. He called the "Mockingjay" results "still an astonishing feat."
"I'm not worried about this franchise," Dergarabedian said.
The release calendar made way for "Mockingjay," as no other new wide releases hit theaters. In its third week of release, the Disney animated adventure "Big Hero 6" moved into second place with $20.1 million. Christopher Nolan's space epic "Interstellar" came in third with $15.1 million, also in its third week.
Last week's top film, the long-in-coming sequel "Dumb and Dumber To," slid considerably. The Universal comedy dropped to fourth place with $13.8 million.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, the latest international numbers are also included. Final domestic figures will be released Monday.
1. "The Hunger Games: Mockingjay, Part 1," $123 million ($152 million international).
2. "Big Hero 6," $20.1 million ($7 million international).
3. "Interstellar," $15.1 million ($70 million international).
4. "Dumb and Dumber To," $13.8 million ($6.5 million international).
5. "Gone Girl," $2.8 million ($2.4 million international).
6. "Beyond the Lights," $2.6 million.
7. "St. Vincent," $2.4 million.
8. "Fury," $1.9 million ($12.4 million international).
9. "Birdman," $1.9 million.
10. "The Theory of Everything," $1.5 million.
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Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Rentrak:
1. "The Hunger Games: Mockingjay, Part 1," $152 million.
2. "Interstellar," $70 million.
3. "Fury," $12.4 million.
4. "Rise of the Legend," $11.9 million.
5. "Penguins of Madagascar," $8.7 million.
6. "Big Hero 6," $7 million.
7. "Dumb and Dumber To," $6.5 million.
8. "The Imitation Game," $3.3 million.
9. "Gone Girl," $2.4 million.
10. "Don't Go Breaking My Heart 2," $2.3 million.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More