Humble, the bicoastal integrated production studio founded by Eric Berkowitz, has signed director Raymond Bark for spot and branded content representation in the U.S.
With extensive global production experience, Bark is best known for his strong visual style and distinctive storytelling abilities through captivating narratives and drama. Since signing with Humble, he has already brought his vision and global perspective to projects for brands including Timberland, Ameriprise, Home Depot and Biltmore.
Most recently with Humble, Bark partnered with The Martin Agency and Timberland on a new campaign titled “Always Do, Never Done” which launched this week. The campaign spotlights the Timberland Pro line of clothing and shoes across five spots emphasizing how tough, durable, and comfortable the line is. Bark brought a dramatic and epic filmmaking style to the spots, showing his deep understanding of how to perfectly capture the look and feel Timberland was after. The spots titled: “High Rise,” “Solar,” “Bridge” and “Dam Studwall” began rolling out on broadcast channels and the anthem film, “Sun,” is available across digital and social properties.
Bark began his career in his native South Africa during apartheid, working primarily on action feature films. From there, he moved to Toronto and became involved with commercial production, kicking off with a lauded spot for Amnesty International and has been part of the ad world ever since. Bark brought his talents to the U.S., when he moved to Los Angeles in 2000.
Prior to Humble, Bark was represented in the American ad market by production house GARTNER.
Rich Pring, Humble’s managing director/exec producer, said of Bark, “The way he collaborates with agencies and brands, channeling their vision while infusing his own visual style of storytelling, is unparalleled.”
Bark views Humble as “a place where I have had the ability to truly spread my creative wings.”
