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    Humble hires Leigh Baker as EP of brand partnerships, launches “Idea Studio”

    By SHOOTUpdated:No Comments5553 Views
    NEW YORK --

    Integrated content studio Humble has brought Leigh Baker on board as executive director of brand partnerships. Baker will spearhead a new creative offering, “Humble Idea Studio,” that will sit alongside the current stable of Humble brands that includes Humble TV and Postal.

    Baker, a 20 year veteran of the advertising industry most recently was exec VP, managing director of Publicis Digital shop ROAR, and previously held senior leadership roles at ChiatDay NY, SapientNitro and Publicis London.

    Humble president/founder Eric Berkowitz said, “As our industry converges we see this as a huge opportunity to drive even greater value for our clients. Leigh is the perfect person to help us expand and complement our existing offering as we increasingly partner with brands directly.”

    “It is clear that clients are continually seeking new, better, more agile ways of creating engaging content for their brands,” added Baker. “I’m excited to build out something new with the amazing team at Humble and Postal.”

    Humble’s work spans commercials, music videos, branded content and features. Recently the company produced a groundbreaking PSA for One America Appeal, featuring all five living former U.S. presidents.

    Tags:Eric BerkowitzhumbleLeigh Baker



    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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