Humberto Fernandez has joined FCB Health New York as group creative director. Bringing his consumer advertising talents to the agency’s teams and clients, he will report to FCB Health NY’s chief creative officer Kathleen Nanda.
Fernandez comes to FCB Health New York following 25 years in consumer advertising, during which he’s delivered creative solutions to several brands including Coca-Cola, Bayer, Kit Kat, Budweiser and Mitsubishi Motors. Before joining FCB Health Network’s flagship agency, Fernandez served as executive creative director at São Paulo-based Agência Africa. Previously, he held the same title at J. Walter Thompson Worldwide, followed by his work at the start-up Heads Propaganda, where he was executive creative director and head of art. Fernandez has won numerous major industry awards, including 23 Cannes Lions, 15 Clios, five Effies, five One Show Pencils and four D&AD awards. He was also one of the 20 most awarded executive creative directors in the world in 2016.
“I joined FCB Health New York to do my part to make this a healthier world. 2020 showed us that the pharmaceutical industry plays a pivotal role, and I feel privileged to work for clients and brands that were born with a real purpose,” said Fernandez.
Nanda said, “Humberto is a brilliant creative, whose entrepreneurial spirit and ‘Never Finished’ attitude have taken many epic brands to new heights. We’re eager to see him bring that same level of excellence to FCB Health New York.”
Cultivate.Media Signs Director Stefan Pflug For U.S. Spot Representation
Danish director Stefan Pflug has signed for exclusive U.S. spot representation with bicoastal Cultivate.Media, the commercial and content production company overseen by managing director/executive producer Mark Thomas and executive producer Stuart Wilson. Cultivate.Media is the first U.S. spot roost for Pflug, who is represented in France by Frenzy Paris, Le Berg Berlin in Germany, Holy Ravioli in Denmark, and Thirsty Film in Finland and Sweden. Pflug's filmography includes memorable work for major brands and lesser known alike, including Arla, Danske Spil, Adidas, AXA, the PlayStation game trailer for PayDay 3, Danone, Pfizer, Puma, Santander, and Vivo. “When I first screened Stefan’s work, I came away with this impression: his film can give you a warm smile or even cause you to shed a tear, but it always compels you to think,” said Thomas. “Rare is the filmmaker who possesses those attributes. It’s the visceral reaction followed by the contemplation of what you experienced when you screen Stefan’s reel that I can only describe as total engagement with his film.” “I feel that my reel is now in a place where the timing is right for an expansion in the U.S. market,” said Pflug. “My conversations with Mark and Stu have been really substantial and comfortable and I trust their evaluation of the work that I have done, because they took the time to dig in and analyze it. Further, I like them as individuals, and we share a very clear ambition for the kind of work I want to do, and the journey I am on as a director.” Pflug’s love of professional sports--the immediacy of the event, the focus, and yes, the emotion--led, unexpectedly, to his career in advertising: after earning a Master’s in Business, he worked in sports sponsorships and... Read More