Hulu, the online video service that primarily shows reruns from major broadcasters, is getting into the business of original programming.
In the first of several projects, the company teamed up with Morgan Spurlock, the documentary maker who criticized McDonald’s and fast-food lifestyles in “Super Size Me.” They are creating “A Day in the Life” — six half-hour episodes where filmmakers follow around famous people such as billionaire Richard Branson.
Hulu’s first foray into actual production follows a decision in March by another online video service, Netflix, to buy rights to “House of Cards.” Netflix Inc. ordered 26 hour-long episodes and plans to start showing them late next year.
Since its debut in 2008, Hulu has primarily shown reruns of TV programs provided by ABC, Fox and NBC, the broadcasters owned by Hulu’s media company parents • The Walt Disney Co., News Corp. and Comcast Corp. Providence Equity Partners is also a minority owner. The current owners have put Hulu up for sale.
Andy Forssell, Hulu’s senior vice president of content acquisition, said that Hulu isn’t turning into a competitor of its network-owning parents. Shows will have a smaller budget and will be tailored to Hulu’s online audience, he said.
“In most cases, it’s going to be something that came from the traditional network or studio partner, but … for whatever reason is not getting made,” Forssell said. “We can be the difference maker and get it done.”
Forssell distinguished Hulu’s strategy from Netflix’s. He said “House of Cards” would have been made anyway and probably would have found a home on TV even if Netflix hadn’t bought it. By contrast, Hulu is looking for things that don’t compete with traditional video distributors.
Financial terms of the Spurlock deal weren’t disclosed. Spurlock’s “Super Size Me” earned an Oscar nomination for best feature documentary in 2005. His filmography also includes this year’s release, “The Greatest Movie Ever Sold,” which delves into the world of product placement in films. (Spurlock directs commercials via Saville Productions.)
Forssell declined to comment on whether Hulu’s decision to move into original programming was related to why it is now up for sale, but he said the discussion about making its own shows began about a year ago.
It was only last month that Hulu began a process to sell itself after an unsolicited takeover offer from an undisclosed bidder prompted its board to consider seeking other offers. Since then, companies including Google Inc., Apple Inc. and Yahoo Inc. have had discussions with Hulu.
Hulu has become one of the biggest purveyors of television shows and movies on the Internet through its free site and via an $8-per-month subscription plan that gives users a deeper library of back episodes. The free site is available on computers. The subscription plan allows for viewing over a wide array of Internet-connected devices such as TVs, game consoles and mobile phones.
In February, CEO Jason Kilar said Hulu will have 1 million paying customers by the end of the year and generate nearly $500 million in revenue, up from $263 million in 2010. He has said the company is profitable.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More