CLIENT
Kids Under Twenty-One (KUTO).
PRODUCTION CO.
Avatar Studios, St. Louis.
Mike Wolf, director; Dave Rutherford, DP; Tina Nelson, executive producer. Shot at Avatar Studios.
AGENCY
The Hughes Group, St. Louis.
Michael Hutchinson, creative director/ art director/executive producer; Tom Blood, producer/copywriter/music producer.
EDITORIAL/POST
Pickett Productions, St. Louis.
Kevin Johnson, offline/online editor/colorist.
VISUAL EFFECTS
Pickett Productions, St. Louis.
Carl Braun, Jim Perry and Steve Wimmer, animators/compositors.
AUDIO POST
Avatar Studios.
Sandy Mendelson, mixer/engineer.
MUSIC
Terreta Music, St. Louis.
Dave Terreta, composer/arranger.
SOUND DESIGN
Avatar Studios.
Sandy Mendelson, sound designer.
THE SPOT
The PSA "Colors" features a kaleidoscopic color palette that shifts from yellow to red to black, taking viewers through a range of emotions that teens often go through. "Black is rage. Black is a deep, dark tunnel. And unless you talk about it, black can bring you down," states the voiceover. The KUTO phone number appears and another teen voice points out: "Call the KUTO crisis helpline. We’ll listen. And we’ll understand." The :30 ends on a positive note as the colors shift back to a happy yellow, along with KUTO’s tag line, "Teens helping teens help themselves." KUTO is a St. Louis non-profit organization that provides crisis prevention, suicide intervention and postvention support to youth in the metro area.
Spot broke June 25.