TracyLocke, part of Omnicom Group (OMC : NYSE), has announced that Hugh Boyle will be joining as the agency’s CEO, effective in November.
Prior to TracyLocke, he served as global chief digital officer of Geometry Global in London and most recently, Chicago. During this time, he was responsible for guiding and overseeing the development of its digital shopper marketing centers of excellence in major global hubs, as well as crafting the network’s digital thought leadership platforms.
Before his role at Geometry Global, Boyle joined the Ogilvy Group as part of an acquisition in 2005 to build OgilvyAction’s global digital activation business. Upon coming aboard Ogilvy, Boyle established significant digital practices and credibility for OgilvyAction in all markets. He also formed his own digital media production company in 1996.
Boyle has been responsible for a wide range of high profile digital and integrated solutions throughout his career including assignments for Virgin Mobile, Motorola, Coca-Cola, HSBC, Toshiba, Panasonic, GSK, Volvo and Vodafone.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More