TracyLocke, part of Omnicom Group (OMC : NYSE), has announced that Hugh Boyle will be joining as the agency’s CEO, effective in November.
Prior to TracyLocke, he served as global chief digital officer of Geometry Global in London and most recently, Chicago. During this time, he was responsible for guiding and overseeing the development of its digital shopper marketing centers of excellence in major global hubs, as well as crafting the network’s digital thought leadership platforms.
Before his role at Geometry Global, Boyle joined the Ogilvy Group as part of an acquisition in 2005 to build OgilvyAction’s global digital activation business. Upon coming aboard Ogilvy, Boyle established significant digital practices and credibility for OgilvyAction in all markets. He also formed his own digital media production company in 1996.
Boyle has been responsible for a wide range of high profile digital and integrated solutions throughout his career including assignments for Virgin Mobile, Motorola, Coca-Cola, HSBC, Toshiba, Panasonic, GSK, Volvo and Vodafone.