CLIENT
Bally Total Fitness.
PRODUCTION CO.
Taxi Films, New York.
Patrick Peduto, director; Derek McKane, DP; Joe Ferone, assistant director; Richard Goldberg, executive producer; Jeanette Gonzalez, producer. Shot at Broadway Stages, Greenpoint, N.Y.
AGENCY
RocketScience Creative, New York.
Patrick Peduto, creative director; Mark Silzeria, copywriter; Cindy Wojdyla, art director; Justin Murphy, producer; Deena Miller, music producer.
EDITORIAL
Edit One, New York.
Ron Peduto and Mike Zimbard, offline editors; Lesley Flanigan, assistant editor; Justin Murphy, producer.
POST/VISUAL EFFECTS
Edit One.
Ron Peduto, online editor/3-D animator.
Moving Images, New York.
Rob Castin and Fred Jackson, colorists.
AUDIO POST
hsr/ny.
Glenn Navia, mixer, "Closet" and "Take Out Delivery"; Fernando Ascani, mixer, "Beach" and "Personal Trainer."
THE SPOTS
Four :30s highlight the tag, "Every body needs something." In "Closet," a woman who’s having trouble getting down to one size and staying there appears to be looking through various sizes on a retail outlet’s clothing rack. It turns out that it is her bedroom closet’s contents. "Take Out Delivery" shows a procession of delivery men knocking on a door with pizza, ribs, Chinese food, etc. In "Beach," a man holds in his gut each time a woman passes by. And in "Personal Trainer," the viewer is shown a young man at different stages of his life as he is instructed to "eat his peas," "take out the garbage," "do your homework," and finally, "give me three more." Each time he whines, "Do I have to?"
Spots broke in late December.