Jonas Arnby–whose advertising work over the years has garnered Cyber Lion, Eurobest, Clio, Creative Circle and Mobius Award recognition–has joined HSI Productions for representation in the U.S., U.K., and Canada, the latter coming via HSI’s relationship with Industry Films. Arnby continues to be repped in France by Les Producers and in Spain through Mandarin Media.
Arnby had previously been handled stateside by Madheart and prior to that TWC. His spot filmography spans clients across Europe and the U.S., including such brands as Sprite, Harley-Davidson, Unilever, Coca-Cola, McDonald’s, Quiksilver and Peugeot as well as public service fare for the Children’s Cancer Fund and the Danish Traffic Council.
The director’s storytelling encompasses the comedic and dramatic, as evidenced, respectively, in spots for phone company Fonecta and the Danish Traffic Council. In the former–which is titled “Who Is It?”–a man answers the phone but no one is on the line. He proceeds to pull the phone wire up from the ground, starting him on a long trek which eventually leads him to the caller.
For the Danish Traffic Council, we see a young man walking with a pronounced limp. The camera reveals that a corpse is clinging to his leg, a metaphorical representation of a friend who was killed in a traffic accident due to the limping man’s carelessness. Titled “Dead Man Walking,” the PSA won honors at the UN World road safety film festival as well as best film distinction at the Geneva fest.
Arnby has also been active in the short film discipline, a prime example being The Man Who Was A Shoe–Among Other Things, which won second place for Best European Short in Portugal.
Originally from Denmark, Arnby attended the Danish School of still photography and then moved to London where he studied directing at the London School of Communication. He then attended Super 16, a four-year film school self-assembled by its students and faculty as a creatively cutting-edge alternative to the National Danish Film School.
Arnby, his wife and daughter continue to make their home in Copenhagen.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More