HSI Productions has entered into an arrangement with digital creative shop Heavenspot whereby the former will represent the latter to ad agencies and clients. Via the partnering, HSI gains digital chops, enabling the longstanding commercialmaking house to package its production acumen with Heavenspot’s web and interactive talent and resources. Conversely Heavenspot picks up access to live-action directors and production, thus allowing it to offer more comprehensive capabilities to not only its clientele but also those advertisers, marketers and ad agencies it’s introduced to by HSI.
According to HSI head of sales Michelle Ross, the two companies have already collaborated on an Old Navy project for Crispin Porter+Bogusky, with HSI handling the commercial production and Heavenspot the digital element of the campaign, including web banner work. HSI also secured for Heavenspot the digital portion of a Quiznos job (with live action spot work done by another production house).
Heavenspot’s portfolio includes the creation of graphically rich websites, movie and games trailers, and banner ads for global brands like Disney, Adobe, Hasbro, Fox Broadcasting, Focus Features, Paramount Pictures and Warner Bros. Heavenspot earned this year’s “People’s Voice” Webby Award for “Adobe Brilliant.” Creative entrepreneur Chevon Hicks–who earlier served in senior creative positions at Universal New Media, Sony Online Entertainment, Attitude Network, and MGM Creative Advertising–is founder and president of Heavenspot.
“We know that HSI is the perfect representative to help us expand our capabilities in production and client relations,” said Hicks. “We look forward to leveraging our strengths in the evolving digital space on behalf of HSI clients as we move forward together to create memorable digital content for current and future clients.”
Heavenspot’s sister company AppWagon publishes games and applications for the new wave of portable touch devices.
HSI produces commercials and music videos for global brands and entertainment artists such as Activision, Pepsi, Burger King, adidas, Britney Spears, Madonna, Justin Timberlake to Jay-Z, while representing such notable directors as Brett Ratner, David LaChapelle, Joseph Kahn, Hype Williams and Allen Hughes. Founded by president/producer Stavros Merjos in 1986, HSI has offices in Los Angeles, New York and London.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More