HSI Productions has entered into an arrangement with digital creative shop Heavenspot whereby the former will represent the latter to ad agencies and clients. Via the partnering, HSI gains digital chops, enabling the longstanding commercialmaking house to package its production acumen with Heavenspot’s web and interactive talent and resources. Conversely Heavenspot picks up access to live-action directors and production, thus allowing it to offer more comprehensive capabilities to not only its clientele but also those advertisers, marketers and ad agencies it’s introduced to by HSI.
According to HSI head of sales Michelle Ross, the two companies have already collaborated on an Old Navy project for Crispin Porter+Bogusky, with HSI handling the commercial production and Heavenspot the digital element of the campaign, including web banner work. HSI also secured for Heavenspot the digital portion of a Quiznos job (with live action spot work done by another production house).
Heavenspot’s portfolio includes the creation of graphically rich websites, movie and games trailers, and banner ads for global brands like Disney, Adobe, Hasbro, Fox Broadcasting, Focus Features, Paramount Pictures and Warner Bros. Heavenspot earned this year’s “People’s Voice” Webby Award for “Adobe Brilliant.” Creative entrepreneur Chevon Hicks–who earlier served in senior creative positions at Universal New Media, Sony Online Entertainment, Attitude Network, and MGM Creative Advertising–is founder and president of Heavenspot.
“We know that HSI is the perfect representative to help us expand our capabilities in production and client relations,” said Hicks. “We look forward to leveraging our strengths in the evolving digital space on behalf of HSI clients as we move forward together to create memorable digital content for current and future clients.”
Heavenspot’s sister company AppWagon publishes games and applications for the new wave of portable touch devices.
HSI produces commercials and music videos for global brands and entertainment artists such as Activision, Pepsi, Burger King, adidas, Britney Spears, Madonna, Justin Timberlake to Jay-Z, while representing such notable directors as Brett Ratner, David LaChapelle, Joseph Kahn, Hype Williams and Allen Hughes. Founded by president/producer Stavros Merjos in 1986, HSI has offices in Los Angeles, New York and London.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More