The Hollywood Post Alliance–the trade association for the postproduction community–has announced a new craft award category for independent feature films at the 2012 HPA Awards.
The category, which will include three separate awards recognizing color grading, sound and editing, was conceived to recognize the community of postproduction professionals who work on independent feature films.
The HPA Awards, established in 2006, honor the innovative efforts of postproduction experts, artists and companies at work in the dynamic and crucial post arena.
The Awards encompass craft categories including: Outstanding Color Grading using a DI process for feature film, Outstanding Color Grading for television and commercials, and Outstanding Editing, Sound, and Compositing for feature film, television and commercials. Entries in this first-ever indie category in the HPA Awards are encouraged, with the hope that the category will take hold and become an important part of the Awards from this year on.
In addition to the craft categories, there are a handful of special awards bestowed during the HPA Awards including: the Engineering Excellence Award sponsored by NAB Show; HPA Judges Award for Creativity and Innovation in Post Production; Lifetime Achievement; and the Charles S. Swartz Award, which recognizes broad and lasting contributions to the industry.
“Our vision for the HPA Awards has always been about celebrating the high degree of creativity and craft throughout our entire industry,” said Leon Silverman, president of the Hollywood Post Alliance. “Creating a category specifically focused on the artistic, creative and technical excellence of independent films and filmmakers is a way to ensure that the important work being done within this community could be recognized and honored.”
Entries in the Independent Feature Film categories will be accepted through August 10, 2012. Eligible entries must have been accepted into and premiered at a film festival between September 7, 2011 and September 10, 2012, and must not have executed a distribution contract prior to being accepted at its premier film festival.
For complete guidelines and more information about the HPA Awards, log onto www.hpaawards.net.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More