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    HP rolls out Autodesk SketchBook for Sprout

    By SHOOTUpdated:No Comments798 Views

    HP announced the availability of Autodesk SketchBook for Sprout by HP, billed as being the world’s first immersive computer. HP also said it updated Sprout’s breakthrough 3D Capture application with improvements to speed 3D content creation for professionals. The free Autodesk SketchBook and 3D Capture application downloads are available from the Sprout Marketplace.

    “As more prosumers and commercial users incorporate Sprout into workflows, key applications from premier developers like Autodesk will propel the use of immersive platforms,” said Eric Monsef, Highly Immersive Systems, HP. “Our application partners are nurturing a new generation of creators to fuel design and printing.”

    Autodesk SketchBook, a digital drawing and painting application with over 40 million users, will take advantage of Sprout’s dual screen and touch/stylus-supported interface. SketchBook is the second new graphic design application for Sprout users.

    SketchBook users will appreciate scanning objects directly into the application using common tools and the zooming capability provided by Sprout’s touch workspace horizontal mat.  The resulting full image or object can be viewed on Sprout’s 20-inch diagonal display.

    “SketchBook for Sprout will develop a new generation of artists, designers, and creatives that can take advantage of the immersive computing platform,” said Samir Hanna, vice president and general manager of Consumer and 3D Printing, Autodesk. “SketchBook on Sprout will open doors to new uses for individuals and companies needing to combine digital assets and physical elements to truly enhance their projects.”

    With just a few button taps, the Sprout 3D Capture application creates a full 3D digital model that can be manipulated, shared or printed. The September automated update of Sprout software will include free enhancements that reduce scanning cycles by 25 percent and allow professional users to minimize the scanning cycle as soon as they see an acceptable 3D scan.

    Tags:Autodesk SketchBookSprout

    Britt Nolan Named CCO For McCann Worldgroup, North America

    Wednesday, November 13, 2024

    Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.

    Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.

    “Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”

    Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More

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