CLIENT
Lucky Dog Phone Company/
10-10-345.
PRODUCTION CO.
House Films, New York.
Eric Zho, director; Peter Hartman, DP; Ric Di Ianni, executive producer/producer. Shot at Shadow Studios, New York.
AGENCY
Kang & Lee Advertising, New York.
Wen Hua Ju, creative director; Yuri Makarov, VP/creative services; Michicko Kubo, copywriter; Jimmy Zhou and Tomakazu Kotani, art directors; Miyoung Cho, producer; Cynthia Park, executive VP/managing director.
EDITORIAL
arc·light editorial, New York.
Dana Bol, editor; Ali Grossman, assistant editor.
POST/VISUAL EFFECTS
Moving Images, New York.
Bobbie Thomas, colorist; Chris Laite, online editor/visual effects artist.
AUDIO POST
East Side Mix, New York.
Tom Goldblatt, engineer; Chris Muldoon, assistant engineer.
THE SPOT
In "Easy Lift" (:30/Mandarin, Cantonese and Japanese), a weightlifter crouches to make a lift, but instead of picking up a weight, he comes up with a giant telephone that he raises above his head. As the crowd cheers, the weightlifter explains the cost-saving calling rates while twirling the phone in slow motion. The ad ends with the athlete standing before the cheering audience, holding a golden phone trophy in his hands.
Spot broke in September.