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    “Hose”

    By SHOOT StaffUpdated:No Comments1560 Views

    By Robert Goldrich

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    Sometimes summer isn’t all it’s cracked up to be–particularly for kids with time on their hands, as underscored in this :30.

    We see a young boy lying on the floor, with his head nestled against a wall. He takes the hose from a turned-on vacuum cleaner and places it on his side and abdomen. We see the hose suction leave a temporary imprint on his ribcage area. He then lifts the hose and places it further down along his side, leaving another circular impression.

    The boy repeats this action several times, the final destination we see being his belly button area. Alas, this lad seemingly has nothing better to do.

    At that point, a super appears which simply reads: “Stop the boredom.” That’s followed by the YMCA Camps logo and contact info.

    “Hose” is one of three similarly themed spots in a campaign directed by Yael Staav of production house Reginald Pike, Toronto, for agency Happy Farmer, Toronto.   The other spots are titled “Light” and “Fan.” In the latter, a girl puts her face close to the front of a shielded, moving electric fan. She speaks into the fan, making noises. The oscillating fan distorts her voice. She “talks” into the fan over and over again. And in “Light,” a kid lays on a couch, holding a switch, which she clicks time after time, turning a table lamp behind her on and off repeatedly. Positioned as the cure for youth boredom in both cases is YMCA Camp fun.

    James Davis and Josefina Nadurata executive produced for Reginald Pike, with Cindy Marshall serving as producer. The DP was Adam Marsden.

    The Happy Farmer creative duo consisted of creative director/writer Patrick Scissons and creative director/art director Chuck Marino.

    Editor was Matt Dell of Flashcut, Toronto. Colorist was Walt Biljan of Technicolor, Toronto. Audio post mixers/sound designers were Rocco Gagliese and Kris Donaldson of Eggplant, Toronto.

    Stephano Moncada portrayed the boy in “Hose.”

    Category:The Best Work You May Never See



    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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